Want to know what keeps a lot of writers from charging what they’re really worth?
It’s that all-too-common belief that ‘I am not a sales person.’ Combine that with a healthy dose of ‘It’s rude to discuss money’, and you can see why it’s just easier to keep your rates low.
It’s time to think of your services from a different angle. Not only will you see things in a clearer light, but selling suddenly won’t feel so salesy.
Here’s how traditional pricing discussions go:
You talk to a potential client, and you explain what you can offer, how your coaching or service works, what he or she can expect (how many calls/emails, phases of work, length of contract), etc. And then you say, ‘My rate is $XXX.00.’
Your client either says yes, no or (the kiss of death) maybe. Here’s how you can make this conversation turn into a yes more often.
Focus On Your Potential Client’s Goals.
Your client is looking for a writer for a reason. Ask your potential client what she plans to accomplish as a result of using your services. Once you know this information, focus on what they will achieve as a result of using your services. Read more... (392 words, 0 images, estimated 1:34 mins reading time)
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No More ROI: The Real Way to Sell High-Priced Writing Packages
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