Guest Blog Post-Be More Productive By Outsourcing Your Mundane Tasks

This is a guest post by Carson Brackney of Big Red Notebook. Carson provides copywriting, content and consulting services to online entrepreneurs.

Call in the Hired Cavalry

DeAnna and I have something in common and that’s why I was excited by the opportunity to write a guest post for her.

We share a belief in the belief that people should focus their energy and effort on the things they enjoy and do best. Her motto, “Let me do the mundane tasks so you can focus on the profitable ones”, is a summation of that powerful principle.

As a copywriter, marketer and consultant, I prefer to concentrate on the written word. I’m the “content guy”. When the need for a snippet of custom code, design element or special graphic emerges, I consult my handy virtual Rolodex and dial up someone who can do the job the right way.

Likewise, many of my copywriting clients are absolute geniuses in one or more areas who are also smart enough to recognize that they’re not going to author a perfect sales letter, advertisement or other textual component of their overall strategy. They don’t spin their wheels trying. Instead of struggling against their limitations and personal preferences, they hire a pro.

It’s possible to over-specialize and I strongly believe that small business owners should have a wide foundational skillset from which to draw. You don’t want to put yourself in a position where you’re completely unable to perform a critical function without assistance.

That being said, there’s no reason to operate inefficiently. If you’re losing hours you could be spending doing things that are right in your wheelhouse, it’s time to open the wallet and to call in the outsourcing cavalry.

As you grow your small business, think about what you do well–the things you do that make you profitable and that you really enjoy. Spend your time with those tasks. The others? Find the right person for the job.

Hiring someone else to handle the aspects of your business that you don’t enjoy and/or in which you don’t excel isn’t another expense–it’s an investment in efficiency that generates higher levels of personal satisfaction and increased profitability.

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