Want to know what keeps a lot of writers from charging what they’re really worth?
It’s that all-too-common belief that ‘I am not a sales person.’ Combine that with a healthy dose of ‘It’s rude to discuss money’, and you can see why it’s just easier to keep your rates low.
It’s time to think of your services from a different angle. Not only will you see things in a clearer light, but selling suddenly won’t feel so salesy.
Here’s how traditional pricing discussions go:
You talk to a potential client, and you explain what you can offer, how your coaching or service works, what he or she can expect (how many calls/emails, phases of work, length of contract), etc. And then you say, ‘My rate is $XXX.00.’
Your client either says yes, no or (the kiss of death) maybe. Here’s how you can make this conversation turn into a yes more often.
Focus On Your Potential Client’s Goals.
Your client is looking for a writer for a reason. Ask your potential client what she plans to accomplish as a result of using your services. Once you know this information, focus on what they will achieve as a result of using your services.
Demonstrate What The Client Will Lose Out On By Not Hiring You
How much more profit will your client make when she hires you? If your writing package is $1,000 per month, but you can show her how to increase her sales by $3,000 per month, then your price is inconsequential. She’ll earn it back three times over, not only while you’re actively writing for her, but for the rest of her business life.
Who wouldn’t jump on that with both feet?
What you’re doing here is not talking about the cost of your writing service, but rather the cost of not hiring you. Because if she doesn’t work with you, she’s losing $3,000 per month. You just have to paint the picture of what her business will be like if she doesn’t use your writing service.
What will business look like without your writing services and what can it look like with you? Once they see the difference, pricing becomes nearly irrelevant. Are you still trying to figure out how to set the rates for your writing service? Check out the free calculator at www.writerresourcesite.com today.