Learn Small Business with DeAnna Troupe » Book Reviews

Review of OnlineBusinessBasics.com

adminjan — Sat, 08 May 2010 18:51:42 +0000

Angela Wu of Online Business Basics offers this free eBook of the same name.

You can download your FREE copy of Online Business Basics – starting your OWN business- and visit the site.

You can also find answers to commonly asked questions on starting and promoting an internet business. These are questions actually sent in by people who run their own internet businesses – great stuff, well worth a look!

Share and Enjoy:

Review of Inside the Minds of Winners by Charles Burke Of all of the internet marketing books I have collected...
Review of Strategic Business Tips from Kim Beasley After completing a business makeover with her own business, Kim...
Ebook Review-Fast Cash Strategy by Lynn Terry Normally when I see the words Fast and Cash in...

Related posts brought to you by Yet Another Related Posts Plugin.

Book Review – Dr. Marshall Goldsmith New Book-MOJOtweet: How to Get It, How to Keep It, How to Get It Back if You Lose It.

deannatroupe — Thu, 04 Feb 2010 15:36:46 +0000

I just received a copy of this book by Dr. Marshall Goldsmith called MOJO Tweet by Dr. Marshall Goldsmith. Before I get into the book review, let me share a little information with you about Dr. Goldsmith.

Marshall Goldsmith, is America’s preeminent executive coach. He is among a select few consultants who have been asked to work with more than sixty CEOs. His clients have included many of the world’s leading corporations. Goldsmith has helped to implement leadership development processes that have impacted more than one million people around the world.

He has a Ph.D. from UCLA and is on the faculty of the executive education programs for Dartmouth College and the University of Michigan. The American Management Association recently named him as one of fifty great thinkers and business leaders of the past eighty years. Read more in his new book, MOJO: How to Get It, How to Keep It, How to Get It Back if You Lose It.

Okay so that’s the information about the author. Here’s the review about the book.

I thought it was a very interesting book. It didn’t take me very long to read. Basically it’s full of snippets all about MOJO. It tells you what it is, how to get it, and what to do if you lose it. This is a must read for entrepreneurs because you definitely don’t want to lose your MOJO when you’re running a business. Here is where you can go to purchase your own copy of this book: http://marshallgoldsmithlibrary.com/

Share and Enjoy:

Ebook Review-Fast Cash Strategy by Lynn Terry Normally when I see the words Fast and Cash in...

Related posts brought to you by Yet Another Related Posts Plugin.

Ebook Review-Fast Cash Strategy by Lynn Terry

deannatroupe — Sun, 03 Jan 2010 04:38:49 +0000

Normally when I see the words Fast and Cash in the same sentence I tend to roll my eyes because usually that is a misnomer. However, since Lynn has already built the know, like and trust factor with me (a topic for another blog post), I decided to take a chance with this ebook. Surprisingly enough the advice was something that was very doable. I’m not going to give away what it is except to say this advice is really something anyone can do.

Now as far as I know, this ebook is not available to the public, but you can get your very own copy if you join the Self Starters Weekly Forum as an elite member. It only costs $27 to join and you get much more than $27 worth of stuff from this forum. You get access to this ebook, plus a lot more useful free downloads. You also get a private brainstorming section as well as a live brainstorming session every week. In order to get your copy of Fast Cash Strategy, click on the words Self Starters Weekly Forum in this post. Lynn doesn’t always open the doors for membership, so I’d jump on this right now if I were you.

Share and Enjoy:

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Review of Selling In Tough Times By Linda Bishop (Repost)

deannatroupe — Sun, 21 Jun 2009 00:55:51 +0000

I know I already reviewed this book. This post was one of those that I lost when I was “fixing” my blog. Therefore, I have to repost it so that the information will still be here. Here goes…

I had the privilege of interviewing Linda Bishop on my Radio Show, DeAnna Troupe Teaches Online Networking a while back. She is the author of Selling In Tough Times. I got the chance to read this book before I interviewed her and I must say it was an excellent and timely book. This book simply gives common sense strategies any business owner can use to increase sales. Get your copy of this book today by clicking on the icon below.

Share and Enjoy:

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Book Review: 7 Dollar Secrets

deannatroupe — Sun, 08 Mar 2009 00:22:23 +0000

This week’s book review is about the book: $7 Secrets-How To Sell InfoProducts For Only $7 And Make A Lot Of Money Doing It.

I loved this book! First of all it’s short. It’s only 33 pages. That’s short enough to digest in one sitting. The language is simple. It doesn’t have a whole lot of technical jargon in it.

The best part about this is anyone can do it. It doesn’t really take a lot of know how to write a 30 page book about a topic that you’re already passionate about anyway.

This book is a definite must read. You can buy your copy today by clicking on the words $7 Secrets in this post. You’ll be glad you did.

Yes I am an affiliate for this product and you will be taken to my affiliate link when you click on $7 Secrets. My regular readers know I don’t promote anything that I think is junk. So if you don’t see something here, I either haven’t reviewed or I didn’t think it was a good product. Okay disclosure over. Go get your copy of $7 Secrets today!

Share and Enjoy:

Book Review – Dr. Marshall Goldsmith New Book-MOJOtweet: How to Get It, How to Keep It, How to Get It Back if You Lose It. I just received a copy of this book by Dr....
Ebook Review-Fast Cash Strategy by Lynn Terry Normally when I see the words Fast and Cash in...
Cross Blog Conversation with Connie Ragen Green re: using twitter to harvest new affiliates I came across this blog post from one of my...

Related posts brought to you by Yet Another Related Posts Plugin.

Guest article by Penny Haynes -

deannatroupe — Fri, 20 Feb 2009 07:45:59 +0000

I saw this article about marketing with audio and video by one of my friends, Penny Haynes. I’m sure that you guys will enjoy this article. I certainly did.

Marketing With Audio and Video to Promote Your Business
By Penny Haynes

I thought about sub-titling my book “Yes, you ARE the only person without a video on YouTube,” but then I thought again. That statement isn’t quite right. It FEELS right to me, because I’m a multimediapreneur, someone who makes their living on audio and video.

Combine that with the knowledge that YouTube is the most visited site in the world, and it makes for a convincing argument. There’s only one problem with it – that’s not the whole truth.

Someone shared statistics with me stating that 80% of the videos on YouTube are created by 20% of the people. Then I conducted a small survey of people who don’t use audio and video for their business to find out why. The results and comments surprised me. Although they were the smallest segment of the group, 13% of the people actually said “I don’t see any purpose in it.”

In a November 2008 online report from Fred Wilson, a venture capitalist, I saw statistics stating that YouTube has 344 MILLION monthly unique viewers each month (55 MILLION a day). About 80 million come from the US, 77.5 million from Asia and 130 million from Europe.

Video viewing has finally surpassed online search views. In October 2008, 12.6 total billion searches were made – as compared to 13.5 billion videos viewed. “Video is now a standard, an expectation.” Says Michael Boland, Senior Analyst for the Kelsey Group. Knowing these statistics makes me wonder how anyone cannot find the purpose in multimedia marketing. However, I (and other marketers) forget that not everyone KNOWS this information.

Many businesses are offline, and have been in place for a long time – before the internet was even a tool. Their ideas about business are based largely on face-to-face interaction and print marketing, because their clients have been local. What has changed?

The potential clientele for many businesses has increased as population has increased, AND most likely, the amount of competition has increased. Plus, people don’t pay as much attention to print media as they used to (which is why many news papers, large and small, are closing). The main place people look for their goods and services is Google – but many offline businesses just haven’t come to understand this, and can’t be found on Google.

I was working with Chambers of Commerce trying to share an inexpensive way to marketing themselves and their members online. I actually had one President tell me that she didn’t understand why people don’t just grab the yellow pages and look a business up – that’s what SHE found to be quickest. That showed me something important: just as I couldn’t understand why people still use the yellow pages, she couldn’t understand why people WEREN’T using the yellow pages. I haven’t had a yellow pages in my house for YEARS, so that concept is completely foreign to me.

In other words, people base their expectations about what other people do or do not do on their own preferences and experiences – unless they are given reasons to believe otherwise. One person surveyed summed it up succinctly: “I don’t spend time listening or watching…so why would others?” 344 million OTHER people beg to differ with that answer.

We MUST understand that many of our target clients DON’T think as we do – but in order to get their business, we MUST be found where they are spending their time. All of the statistics points to video sites being the ones with the most traffic. Facts and examples help people to move forward into areas where they have never been before, even if the idea of change is scary.

The second most popular reason why people didn’t create audio and video (I’ll tell you about the #1 reason in the first chapter of my book, “101 Things To Do With Audio And Video (To Promote Your Business)” was “I wouldn’t know what to say or do.” Now THIS baffled me. If you are in business, when people ask you what you do for a living, you have no problem answering them, right? When they ask you about your products or services, you can probably talk for days about them. Many of you stay informed about what is going on in your industry or niche, and could talk about current information.

Sometimes, you just need someone else to bounce ideas off of, or who can stir up your creative juices. For example, I used LinkedIn to survey some people, and was able to ask participants more detailed questions when they told me why they don’t use audio and video. I normally ended up suggesting different things they could do, different topics they could cover, etc. By the end of the conversation, without exception, they all said that they now WOULD consider doing audio and video – if they had HELP.

So I encourage you to move past your fears and doubts about your ability to create multimedia, and do something small to get started. It does not have to be Steven Spielberg quality – a simple slide show video would do fine. Just break through your paralysis and start experiencing high Google rankings by marketing with audio and video.

Penny Haynes is the author of “101 Things To Do With Audio And Video (To Promote Your Business)”. She has also served as Podcasting Consultant for Lifetime Television for Women and hosts the Online International Podcasting Expos. You can download a free 30 page excerpt of her book at http://101ThingsAudioVideo.com, and try the Commercial Creation Center, where Penny offers personal assistance and simple software to help you promote your business with audio and video.

Article Source: http://EzineArticles.com/?expert=Penny_Haynes
http://EzineArticles.com/?Marketing-With-Audio-and-Video-to-Promote-Your-Business&id=1880122

Share and Enjoy:

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Book Review: e-Preneur

DeAnna Troupe — Sun, 25 Jan 2009 05:00:18 +0000

This book is an excellent place to start if you’re looking for information about all of this web 2.0 stuff. This book talks about how you can make money using the power of the crowd. Get your copy today by clicking on the icon below:

Share and Enjoy:

Ebook Review-Fast Cash Strategy by Lynn Terry Normally when I see the words Fast and Cash in...

Related posts brought to you by Yet Another Related Posts Plugin.

Book Review: Speak To Win

DeAnna Troupe — Sun, 25 Jan 2009 04:33:17 +0000

I simply loved this book. This book is a must read for anyone that is looking to start a career in speaking. If you already are into professional speaking this book will help you make effective speeches. It covers everything from a proper opening to what to say at the end of the speech. You can buy your copy today by clicking on the icon:

Share and Enjoy:

Ebook Review-Fast Cash Strategy by Lynn Terry Normally when I see the words Fast and Cash in...
Website Review – BlogMum I found this blog while I was looking for a...

Related posts brought to you by Yet Another Related Posts Plugin.

Book Review: 101 Things To Do With Audio And Video

DeAnna Troupe — Sun, 18 Jan 2009 04:31:18 +0000

This is a fabulous book. My good friend, Penny Haynes wrote this book to help people get started using audio and video in their businesses. She addresses many fears that keeps people from using two effective tools to promote their business. I even contributed a few of the ideas that she used in her book. Get your copy today by clicking on the words 101 Things To Do With Audio and Video (To Promote Your Business).

Share and Enjoy:

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Book Review: How To Make Money With MySpace by Dennis L. Prince

DeAnna Troupe — Sun, 11 Jan 2009 05:17:40 +0000

If you’ve ever wanted to learn how to make MySpace work for your business, you need to read this book. How to Make Money With MySpace teaches you everything from how to set up your profile, to how to stay engaged with your visitors. Check this book out today by clicking on the icon below:

Share and Enjoy:

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.