Many new business owners get so excited at the thought of starting their own profitable company online that they do not look before they leap. They come up with what they think is a great new idea and start to try to sell it without doing proper market research to determine demand and what customers in the niche are willing to pay for products. Other new business owners go to the opposite extreme and steer clear of certain top-earning niches because they think there is too much competition.
Marketing is the lifeblood of any business. If no one knows you exist, you won’t make any sales. Here are some blog posts that will give you some ideas to help you market your small business. This is part of an ongoing series I plan to post every week.
8 Marketing Ideas For Small Businesses In 2016
If you do what you’ve always done you’ll get what you’ve always got.
Here are some ideas for you to use to market your business.
The Internet is a vast place of infinite resources, which can be used to your advantage when promoting your online business. But there a lots of mistakes to be made as well – and when you’re eager to get started, it’s easy to fall victim to these and other marketing mishaps.
Not having a target market – This is perhaps the biggest mistake a new business owner can make. You absolutely must know who your market is before you can successfully build your business. If you go into it thinking that you can serve everyone, you will be sadly mistaken, as many owners of failed businesses can tell you. Narrowing down your niche and finding out who can really benefit from your services will make it much easier to create content to meet his or her needs, advertising that speaks to your audience, and other tools to attract visitors to your site.
Following the “Next Big Thing” – There are always going to be new products that promise overnight success, a million dollars in your bank account, and a lifetime of success. Your bank account will suffer if you fall for this, and it won’t do your site any good either. Everything sounds great, but if you allow yourself to get distracted with a new site or hot new product, your traffic will suffer.
Customer overkill – Marketing to your audience is one thing. When you are sending out 10 emails a day each with a different offer or call to action it will most likely turn them off and send them searching for the unsubscribe button. Interacting with your customers is important, but make sure you’re doing more than just making offers.
Poor website design – Your website is your storefront. If it looks bad when customers arrive, they will most likely write you off as someone they don’t want to do business with. You will be projecting an image that you don’t want. Remember, your website design is the first thing people see when they arrive. If you aren’t skilled in design yourself, it would be well worth the money to have someone do it for you, or simply choose one of the hundreds of professionally designed templates available. Many of them are low-cost or even free, so you don’t have to settle for a poorly designed website.
Relying on a single type of marketing – You need to keep an open mind when marketing your business. You may have found one technique – such as blogging – that you like and plan to use over and over again. However, it’s not a good idea to focus all your time and energy on one area. Things change, and what once worked well may stop performing, so it’s a good idea to always be testing out new marketing plans.
Many small business owners start a business without any thought to how they are going to promote it. If you watch South Park, these business owners are like those underpant gnomes. The gnomes knew that if they stole underwear, they could make money, but they didn’t know how they were going to make money.
Here’s the clip from the episode for your viewing pleasure:
If this sounds like you, don’t fret. I have a special report to share with you from Thrive Hive that includes 6 sample marketing plans (they do ask for your email address). I’ve read the report and these are some solid plans. This report includes plans for each budget. Check it out today by going to: http://thrivehive.com/sample-marketing-plans
The ability to sell advertising space on your website or in your newsletter is a profit generating tactic that fits many business models including affiliate marketing and information marketing. If you’re looking to make a little extra advertising money from all that traffic you have coming to your website then the first thing you’re going to need to create is a media kit.
What is A Media Kit?
You’ve heard the term that the money is in the list. However, many business owners take that to assume that the bigger the list, the more money they’ll make. This may be true, yet what may be more important than having a large opt-in list is using it well.
If you have a list of 1000 names and 10% of them become customers, that’s great – that’s 100 customers. Yet if you have a list of 250 names and 50% of them become customers because you’ve taken extra measures to make sure they’re treated well, then that’s even better. That’s 125 customers and a group of loyal and valued subscribers.
When people attend direct sales parties, they have certain expectations. There’s probably an expectiation to have a good time. However, you can go further than that. Here are a few easy tips to make your direct sales parties more fun, to make sure everyone has a great time.
1. One great way to get the party off to a fun start is to host a contest to get people talking and mingling. For example, if you’re selling makeup, you can have a “name that lipstick” contest to see who can come up with the most creative or interesting name. If you’re hosting a party for home goods, you could choose one of those items whose job isn’t apparent and hold a contest for people to guess what the item is used for. You can also fill a jar with money, ask people to guess how much is in the jar and give them the jar as a reward – a jar full of money will put anyone in a good mood!
When it comes to convincing or motivating purchases you can’t go wrong with credibility. When you’re believable and trustworthy, people will trust you and be more inclined to make a purchase. Because you’re an internet entrepreneur, your website has to do much of the talking for you – your website has to demonstrate credibility.
Nine Ways To Improve Your Website Credibility
#1 Cut the hype. Make sure the claims and promises you make are backed up by evidence. Evidence can be in the form of testimonials, raw data, facts and statistics or reviews. Always back up your promises and claims and if you can’t back them up, don’t make them. Consumers are too savvy to buy into it.
Looking for a new way to add liveliness to your marketing strategy? Buzz marketing may be the answer. In a nutshell, buzz marketing is the practice of getting people to talk about your products or services. It’s word of mouth marketing, only better.
What is buzz marketing and why is it better than standard word of mouth marketing?
The majority of word of mouth marketing happens by accident. You offer spectacular products or services and people talk about it, refer or recommend you and your business grows.
The biggest marketing tip I can give you is to be consistent. I know there are days you don’t feel like making a single post. You may not feel like posting about your business to Facebook. Remember that people don’t go online everyday. The day you don’t post could be the day that your ideal client comes online looking for your service or product. It doesn’t have to be an extravagant post. Just remember to keep talking to people about what you do. Someone’s going to bite eventually.