So you may remember a while back I did a review of my friend Adrienne Graham’s book, No You Can’t Pick My Brain It Costs Too Much. Well, I just wanted to give you an update on how that is going for me.
For a writer with a solid funnel in place, it’s easy to take a look at the number of subscribers at each level of the funnel and predict pretty accurately what the sales are going to be from day to day or week to week.
If you’ve got a funnel in place, though, and your numbers aren’t looking great, chances are you have a leak somewhere. Your funnel has a hole (or two or three) where subscribers are falling through. There are four common causes for funnel leaks, and once you spot them, they’re pretty easy to fix.
This is a little different from the normal type of post I make. This is for my fellow workaholics that may be reading this post. This is a holiday weekend for most people in the US. Take some time for yourself this weekend. Even if it’s just an hour. Find some time to pause. It’s easy to fall into the trap of, “Oh I have to work on my business every free minute that I have.” While it is true that you do have to invest time in your business, if you don’t take care of yourself, you will burn out.
As a small business owner, you may be tempted to bend your rules a little bit to get clients. That is not a good idea. People talk. If you do one thing for one client and then try to do something different for another client, people will notice. You don’t want to get a reputation for being flaky. Now will you lose some clients because of your policies? Perhaps. But that just means that that particular project wasn’t a good fit for you. That doesn’t mean you won’t get other clients. You will. There will be people that will be glad to abide by your rules. Just be patient and continue to stick to your guns. The people that decide they don’t want to do business the way you do are just helping you keep your calendar clear for the people that will follow the rules you have already set forth. Remember, you set these policies in your business for a reason. Be firm. Don’t back down just trying to get a client. You will wind up regretting it in the long run.
Studying the metrics of what you do is a very important part of having a successful business. Without looking at the numbers you really cannot know exactly why you experienced either success or failure. You can make assumptions, but when you don’t have to do that it’s better to use facts to ensure that your efforts aren’t a waste.
* If You Can’t Measure It Doesn’t Exist – When you set goals, they should be something that can be expressed in numbers: clicks, page views, sign-ups, buys and so forth. You can even assign values to conversions so that Google Analytics tells you what a particular conversion is worth to you without you having to leave the system.
Disclosure: The blogger was compensated with cash for this post.
When video is your primary content, it is tough to know what format to use to deliver your content to your customers. You have so many choices. Uscreen makes it easy for you to distribute your videos to your customers. I had the chance to catch up with a Uscreen client, Total Immersion to chat with them about their experience with Uscreen. Read what this customer has to say.
Me: Tell me about yourself. What exactly do you do?
Okay I know it took me a while to get this post up. I wasn’t really sure what to say. So today I just sat down at the keyboard and I’m just going to post what comes into my brain. What can I say about Prince that hasn’t already been said? I don’t know. I do know that his music was an integral part of my childhood. My mom’s best friend’s daughter is a HUMONGOUS Prince fan. When would go to her house she would either be playing him, Madonna, or Janet, but mostly Prince. My parents were very strict so I would never be able to buy his stuff growing up. They’d have had a fit. But thanks to my friend Seveene, I always had somewhere to go to listen to his stuff. As the years went by, I always seemed to run into a Prince fanatic along the way. When I went off to college, it was my roommate. Before that it was a lady I went to church with. One thing I can say about his music was that it always made you FEEL something. Most of today’s music is missing that.
I am pretty sure I have written about this topic already. However, the Freelancers Union has launched a campaign to pass legislation that will offer freelancers some of the same protection regular workers receive. If you visit their website, you can read more about the campaign. I myself have been approached by other business owners who want me to do work for free. This happened just last week! Here are some tips I have to avoid falling into this trap.
Insist on partial payment up front.
Well now that the holidays are in full swing, I wanted to tell you about the things I have for your holiday giving.
I recently became a rep for Sass N Frass. It’s basically a boutique with tons of products for all budgets. You can check them out by going to my affiliate link: http://www.learnsmallbusiness.com/sassdt.
If you are shopping for an entrepreneur, be sure to check out my kindle books for entrepreneurs.