This is going to be a brief post. It is just something that I wanted to get off of my chest. So I saw a post on Facebook asking people what they would do if Facebook or Twitter ceased to exist. I would be absolutely upset if Facebook ceased to exist because a lot of the friendships I’ve made, I have made because of Facebook. I would not be able to keep in touch with my family that lives in different states. It would just be awful.
Social media is all the rage. Websites like Twitter, Facebook, Pinterest, Instagram, and LinkedIn have become a daily part of mainstream culture. Celebrities tweet, have Facebook pages and everyone seems to be connecting via these online mediums. Business owners are smart to tap into these tools to drive traffic to their sites, yet many are missing the mark. Here’s how to lure social media traffic to your website.
Did you know that you could change the privacy on your Facebook posts? Why would you want to do this you ask? Let’s say that you have your default setting to private. Let’s say you have posted something that you want people to share. Well they can’t share it if the setting is set to private. So you will want to change the setting on that post, but not on the posts you don’t want the public to see. In this blog post, I plan to show you how you can do that.
Social media is a great platform to gain new clientele. Facebook groups filled with writers are a good place to start. Within these groups you will find others within your niche and those that require your specific skill set. This can lead to long term relationships, guest blogging opportunities, and referrals being sent your way.
Networking With Bloggers In Facebook Groups
Getting to know a few bloggers is a good thing. Each blogger has their own approach as to how to be successful. Sharing tips with each other is a helpful way to build a solid reputation in a group. This can lead to guest blogging opportunities. Most blogs ask for an author bio, within this bio you can add a link to your own blog. Those that read the entry are welcome to contact you directly for your writing or business services.
Well I guess it was bound to happen sooner or later. I wound up in Facebook jail. They prevented me from adding new friends or sending messages to people that weren’t already on my friends list. This created a major headache this past week because I use Facebook primarily for business. I get a lot of writing work through Facebook and it was a hassle not being able to add people to my friend list or contact them.
Today’s small business tip is really more of a warning. This comes as a result of yet another ticked off server posting a receipt of a non tipper online. Here’s the story that has inspired the post: http://sandrarose.com/2013/01/applebees-waitress-fired-for-posting-no-tip-receipt-left-by-cheapskate-pastor/. Apparently servers are fighting back against patrons that come to their restaurants and don’t leave a tip. Now I see two sides to this story. If the server was indeed doing a good job, the server deserved to get fairly compensated for the work. On the flip side, the server should have made sure there was no identifying information on the receipt before she posted it online. Even though the customer made her angry, she still had to make sure to protect the customer’s privacy. I don’t think the pastor was correct in her actions. She should have expected the server to be irate at not getting fairly compensated. Small business training takeaway-Be careful of what you post online. It could come back to haunt you.
Here’s today’s small business training tip. A while ago a calculated the number of hours I spent watching television and I was appalled. I cut back on watching television significantly. Now I only watch a few shows and I watch sports. I also get a lot more done because of not being held captive during certain times of the night every night because of television. However, I’m still on social media while these shows are on, so I still get to see the backlash first hand. So there’s this show that really disgusts me, “Real Housewives of Atlanta”. The show disgusts me because they are allowing women who aren’t wives to call themselves wives. That’s a rant for another post. So apparently one of the women on the show, one Kenya Moore, decided she was going to go to a charity event in Atlanta wearing butt pads and an outfit exposing her butt. One of my blogger friends, Kia Morgan Smith, wrote about this episode in her blog here: http://cincomom.com/2013/01/from-beauty-pageants-to-butt-pads-kenya-moore-mocks-phaedra-in-rhoa-butt-pad-debacle/. As a result of her blog post Kia Smith found herself being blocked by Kenya Moore on Twitter.
Facebook groups can be very helpful tools when you are trying to grow your business. This is especially true if you already know who your ideal client is. Just by being a member of a particular group, this person is letting you know that they are a potential client. However, there are some things to know before you just jump into using Facebook groups to grow your business.
Don’t just randomly add people to groups. Some groups allow you to add anybody to the group. While you may think that you’re doing your friend a favor by adding them to a group, many people get annoyed by this. Instead of randomly adding people to groups, ask permission first.
Let’s face it. Facebook can take up a ton of time. You have to accept friend requests, post useful content, and manage fan pages. When you add running a business to that, that easily can suck up a lot of time. So what do you do? Well that’s simple, you can just outsource certain Facebook tasks to an assistant. I wouldn’t recommend having an assistant in charge of your posts. You should do that yourself. You can have an assistant create your fan pages and groups. An assistant can also help you respond to friend requests. Now how do you choose who to hire? Make sure your assistant has been using Facebook for a while. I think you should look for someone who has been on Facebook for at least a year. Facebook has been known to abruptly change things around. You want someone who has weathered those changes. Also take a look at their profile. Do they even have a fan page? Are they actively interacting with people? You want someone that is already doing for themselves what you would need them to do for you. So how do you find a good assistant for your Facebook tasks? Just contact me and I’ll send you to some good people. You can use the contact form on this blog. Just go up to the navigation tab and click on the words contact me.