Posts from — November 2005

One Way Link Building
By Henry James

One way link building is a future of building link popularity
of your website. The experts say that reciprocal linking will
soon loose its effectiveness and one way link building will
make a major part of SEO in the future. To explore this
statement in detail read the article further.  

First things first: what are one way inbound links? One way
inbound links are your links mentioned by the other websites,
without your being linking to them. Building one way inbound
links is important as they are considered as fair and quality
links by the search engines. The more number of inbound links
you have, the more will be your page rank. They are definitely
better than the reciprocal links.  

This is so, for, reciprocal links are more concerned with the
exchange of more and more links and raising the traffic on your
websites. Though, the one way inbound links, on the other hand,
stand independently, as you are not exchanging any links in
their place. So the users find the one-way links as more
effective. These links, moreover, add quality and reliability
to your website.  

So to build one way links, you need to provide good information
on your website so that other webmasters get interested in
linking to you. These links are solely dependant on the quality
of your website. If your website has a good content, more than
expected number of sites are going to link back to you. The
sites will link to your website(s) because your content would
be regarded by them as useful to entice traffic on their
websites.  

The responsibility of getting the right content and getting it
noticed lies solely on your shoulders. You have to consider the
basic information to be given to your visitors with high keyword
density. Keyword density is also an inseparable part of the one
way link building. Good keyword density is important for you.
For, the keywords are readily noticed by the web crawlers
during the page ranking process.  

You can develop the content related to your website your self
as well. If you are not adept at doing this, get some one else
to do it for you. After developing the content next step for
effective one way link building is to get the content noticed.

You can get your articles published on an ezine, e-book or a
news line. Free articles are read by many people looking
for good links. Another possible way of getting one way links
is to get your website listed in a web directory. The web
directories have all the links of the websites around the
world.  

Thus, one way link building is the process that demands sheer
hard work from your side, so that the others are readily
attracted to be linked with your web sites. You should
not forget the fact that they are the most beneficial types of
links for your website and that they add credibility to your internet
presence.

About the Author: Discover advanced one way link building and
link popularity tools and resources as an Elite Member of:
http://www.Link-Advantage.com

Source: http://www.isnare.com

Today’s Podcasting News from around the web:
Indie Podcasting: Not So Independent Anymore

The Art of Podcasting

Invasion of the Pod People

Affordable Advertising for Your Home Business by Terri Seymour

Marketing and advertising a home business takes a lot
of time, commitment and work. Those who say all you
need to do is put up a website and watch the cash come
in couldn’t be further from the truth!

We need to do as many things and try as many ways as
we can to get our name out there and establish our
business and reputation, whether it be online, offline
or both! This takes imagination, and perseverance!
Below are affordable and fairly easy ways you can
begin to build your home business.

1. Word of Mouth – talk to as many people as you can
about your business. Bring it into the conversation at
every opportunity. By doing this, you could be starting
a domino effect. Some of the people you talk to
mention it to others and so on & so on. Your business
has to become a part of you and your daily life.

2. Business Cards – When you are talking to all these
people, be sure and give them a business card. Business
cards are very important and do not cost a fortune. A
good place to get business cards for only a small
shipping charge is http://tinyurl.com/6t7mw . Take
advantage of the backs of the business cards as well for
sales, specials, catchy messages – anything to help make
you and your business more memorable. Business cards
can be left almost anywhere and can also be sent in all
your mail correspondence.

3. Prizes – Contact your local radio stations, stores,
etc. that have contests. There are many places online
that have sweepstakes and contests as well. Offer your
products/services as prizes in these contests. This is
a great way of getting a lot of affordable exposure.

4. Use Testimonials – Take advantage of what others
say about you. Have one on your business card, flyers,
etc. Use them whenever you can. Most people will put
a lot of stock in what other customers say.

5. Customer Service – For a lot of businesses these days,
this seems to be a lost art. You need to go the extra
mile for your customers and make them feel special
and appreciated. This will do a lot for your business.
These customers will give glowing reports of you to
their friends and family.

6. Flyers – Design and print flyers right from your
computer. Post them on bulletin boards at grocery
stores, churches, malls, post offices, banks, etc.
Use brightly colored paper to get people’s attention.
Make the message interesting enough so they want to
visit your site.

7. Article Writing & Submitting – This can be a very
powerful method of advertising as it not only brings
people to your site, it builds your reputation as someone
who knows what they are talking about and this will bring
trust. I believe just about anyone can sit down and write
information on things they know. You do not have to be
a writer nor a college graduate to write effective articles.

After you have written your first article, start submitting
it all over the net. There are article groups, article banks,
and publishers who accept article submissions.
http://www.workathomearticles.net/
http://www.creativehomemaking.com/submit_article.shtml
http://finance.groups.yahoo.com/group/Free-Content/
http://groups.yahoo.com/group/Free-Reprint-Articles

For more information:
mailto:articletips@getresponse.com
mailto:articlelibrary@getresponse.com

8. Networking Groups and Boards – Networking is when
you come in contact with as many people you can to
learn, share, promote, and form relationships with
prospective customers and associates. Get to know
others, learn from them, let them learn from you and
get to know you. This is an excellent way of building
a strong foundation for your business. Networking can
also bring you a lot of referrals from your associates.
http://selfstartersweeklytips.com/forum/
http://www.bizymoms.com/discus/
http://www.williecrawford.com/cgi-bin/index.cgi
http://bltshw.proboards37.com/
http://www.javajane.com/forum/index.php

9. Online Mailing List – Make sure you capture your
visitors’ emails and mailing addresses, if possible.
Start a mailing list or newsletter for your visitors.
Keep them up to date on your products, services,
specials, etc. You might also want to give them some
useful information in your newsletter. For more info
on starting a newsletter sign up for this free ecourse:
ezine-publishing-ecourse@getresponse.com

10. Moving Billboard – Turn your car into a moving
billboard. Put a magnetic sign or decal on your car
so you can advertise your business wherever you go.
Be sure and have catalogs/business cards handy for
anyone who is interested.

11. Link Exchanges – Link exchanges can bring you a
lot of traffic and they can improve your search engine
ratings. For those of you who are not familiar with link
exchanges – this is when you and add a link to another
site on your site and they would add a link to your site
on their site, linking them together.

Choose sites that are complimentary to yours,
example: if you have a site that sells pet supplies, link
to sites that give info on how to care for pets, or where
to get pets, etc. Email the webmaster and invite them
to have a look at your site.

I hope some of these ideas help you get started with
an effective advertising campaign. They have helped me
tremendously!

*************
Find lots more tips, articles, and resources for your
home, family & business at www.SeymourProducts.com
Terri and her husband Terry also offer a low-cost, wholesale
distributorship with unlimited support, and a complete
line of one dollar ebooks and software with full resell rights.
http://www.seymourproducts.com/ebooks-resell

****************

Article Source: http://www.ladypens.com

Please Step Away from My Desk: How to Minimize Interruptions While Maximizing Your Productivity by Dina Giolitto

1. Use voicemail to your advantage.

If you’re in the throes of mapping out your business strategy and the phone rings, do you pick it up? If so, break the habit right now. Voicemail exists for your convenience. If you don’t answer the phone, the person will leave a message. Call them back when you’re in a better frame of mind for productive conversation.

2. Assure your colleagues that you WILL get back to them.

If you get many hangups calls, your voicemail probably isn’t doing the job it’s supposed to. In your outgoing message, state your name and company name in a bright and professional tone, and instruct the caller to Leave a Detailed Message. Do the same with your email autoresponse, and reassure your prospects that you will respond to their inquiry in a timely fashion.

3. Designate phone time.

Give your colleagues and prospects windows of time in which they can reach you. Set aside specific time slots for your phone calls. Clarify via email what the nature of the call will be, and then envision in your mind how the talk will go and the points you plan to bring up.

4. Keep client call time to a minimum.

You will encounter many people in this lifetime who LOVE to talk. Yes, they may be great people with great advice. But if the call is dragging on endlessly, or what’s being discussed has no relevance to the work you’re doing together, you must get them to shut up. Of course, be tactful as possible… make your key points and wrap it up. In extreme cases, a white lie may be necessary: “Sorry, I have another call scheduled. Let’s resume this discussion on email.”

5. Limit your use of Instant Messenger.

While Instant Messaging programs can be handy for a back-and-forth discussion, they can also do a great job of breaking your concentration and your stride. If you’ve set your mind to a task, shut off Instant Messenger. The idea is to be in control of your time, instead of letting others control it for you.

6. Designate email check and response time.

Type, type, type. “You’ve got mail.” Type, type type. “You’ve got mail.” Yes, email can eat away at your precious minutes hours, days weeks… if you let it. The solution: don’t let it! Email is like TV commercials; it interrupts your regularly scheduled program. Set aside specific hours of the day in which you send and reply to email. Keep your email program off for the rest of the time.

7. Claim your territory.

If you work in an office with other people, you probably know that guy – the Interrupter. Sure, he may be bringing up some great points (or he may not), but he’s another one who’s stealing your time. Ways to discourage him: Shut your door. Remove empty chairs from your office, so folks won’t be tempted to take a seat and start gabbing. Maintain “closed” body language, i.e. if interrupted, do not turn your body from the task in focus. Or you can simply say, “I have a deadline. Let’s plan to talk at around 4.”

Keeping interruptions and distractions to a minimum is every business owner’s greatest challenge. The best way to take control of your time is to align yourself with your mission and stay focused!

Copyright 2005 Dina Giolitto. All rights reserved.

Dina Giolitto is a copywriting consultant and ghostwriter with 10 years of experience writing corporate print materials and web content. Trust her with your next e-book, article series or web project, and make a lasting impression on your audience of information-hungry prospects. Visit http://www.wordfeeder.com for more information.

Article Source: http://www.ladypens.com

Working From Home — Examining Your ‘Why’
By Nicole Dean

As Work at Home Moms, we talk about our “Why” as a positive
thing. Our “Why” is our purpose, our reason, our muse. We refer
to our ‘Why’ when we need inspiration or motivation to reach
outside our comfort zone, to try a little harder, to keep going
even when it’s hard. Our ‘Why’ helps us to succeed.  

Today I was asking “Why work from home” in a slightly different
tone. Today, I am home with a sick puppy and am up to my
eyeballs in puppy puke.  

I’m new to this puppy thing. I was warned up and down about how
much work a puppy is, and I thought “I have two children. How
hard can a puppy possibly be?!” Well, one difference is that
newborn babies aren’t born with fangs — at least mine weren’t.
So, in between changing the gauze patches on my shredded arms
(those teeth are sharp!), and hours of puppy school, I fell in
love with this furry beast. He was added to my list of “Why’s”.

So, today, while I was composing my work at home mom
newsletter, in the background I hear my furr-ball start to
vomit — again. The thought that ran through my mind initially
was not a happy “Why”. It was more like:  

* “WHY in the world am I home to deal with this while my
husband gets to sit in a quiet office all day?”  

* “WHY isn’t HE dealing with cleaning up the 8th pile of yucky
stuff?”  

* “WHY don’t I get any peace and quiet while I work?!”  

After I cleaned up the puppy, rubbed his head and got him clean
blankets, threw in another load of laundry, and climbed into bed
with my sick 7 year old and my 3 year old to read stories, I had
time to collect my thoughts. A little bit (ok, a LOT) of puppy
puke was sure worth it.  

And, later, when I made my phone call to my husband to tell him
about our day, it wasn’t the puppy-puke I was telling him
about….  

I told him how our daughter said that she wanted to plant some
jelly beans to grow a jelly bean tree. And, how the kids were
playing the game of Life and I overheard their rules. They
decided that the person who got the most parents into the car
won. That’s why I stay at home.  

And, if a furry little tail starts wagging when I walk into the
room? Well, that’s sure an added bonus.  

So, the next time your warm and loving “Why” turns into a plea
for help, take a deep breath and think of all the memories you
would be missing — both good and not-so-good, if you weren’t a
work at home mom.

About the Author: Nicole Dean is the mostly-sane Mom behind
http://www.ShowMomTheMoney.com . Are you a Work at Home Mom
looking for help in your online business? Take the
ShowMomtheMoney 101 Tutorial free at
http://ww.showmomthemoney.com/free-tutorial.htm .

Source: http://www.isnare.com