Posts from — February 2010

Many people are using more things than text on their site these days. In fact there are lots of sites that use mostly video on their websites. While this might be fantastic for the user, this poses a challenge for website owners trying to get more organic traffic. This video explains how to overcome those challenges…

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I personally like DoFollow tags. I use DoFollow tags on my blogs because I feel like if someone wants to leave a useful comment they should get some page rank from leaving that comment. But alas I am not Google. The following video gives some insight into how Google views DoFollow Tags…

Now with that being said, does that change my personal opinion on DoFollow Tags? No not at all. I’m trying to build a community on my blog and comments are part of that. So I’m keeping my DoFollow tags in spite of the so called risks they may pose to my blog.

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As promised, here is the next term in my dictionary series–

account payable
 
–noun, plural accounts payable.
a liability to a creditor, carried on open account, usually for purchases of goods and services.

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I came across this blog post from one of my friends, Connie Ragen Green posted about people using twitter to harvest new affiliates. Instead of just leaving a comment, I decided to write my own blog post about the topic.

I honestly don’t see anything wrong with this. I wouldn’t let the first interaction I make with a potential affiliate be, hi, promote my product. That does seem kind of crass. Instead, I would develop a relationship with this person. Join their mailing list. Follow them on facebook. Buy their own products. This way you can see what they promote to their list and you can determine if your product is a good fit. Also always offer this person a review copy of the product. When people promote your product, they are putting their reputation on the line.
I personally would not object to someone that I had a relationship with asking me to promote their product. I would object if it were a complete and total stranger.

That’s my two cents on the issue. What do you think?

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I just received a copy of this book by Dr. Marshall Goldsmith called MOJO Tweet by Dr. Marshall Goldsmith. Before I get into the book review, let me share a little information with you about Dr. Goldsmith.

Marshall Goldsmith, is America’s preeminent executive coach. He is among a select few consultants who have been asked to work with more than sixty CEOs. His clients have included many of the world’s leading corporations. Goldsmith has helped to implement leadership development processes that have impacted more than one million people around the world.

He has a Ph.D. from UCLA and is on the faculty of the executive education programs for Dartmouth College and the University of Michigan. The American Management Association recently named him as one of fifty great thinkers and business leaders of the past eighty years. Read more in his new book, MOJO: How to Get It, How to Keep It, How to Get It Back if You Lose It.

Okay so that’s the information about the author. Here’s the review about the book.

I thought it was a very interesting book. It didn’t take me very long to read. Basically it’s full of snippets all about MOJO. It tells you what it is, how to get it, and what to do if you lose it. This is a must read for entrepreneurs because you definitely don’t want to lose your MOJO when you’re running a business. Here is where you can go to purchase your own copy of this book: http://marshallgoldsmithlibrary.com/

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