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Don’t rely too heavily on social media for business communication.

Totally relying on social media for business communication can be bad for your business. Some people will only communicate via Twitter or Facebook. I guess it may save them time. I’m not sure why someone would do that. Some people will not take you seriously if this is the only way you allow people to contact you. I get that people have a lot of overwhelm. That’s why you should outsource some of your social media tasks (that’s a topic for a completely different post). You shouldn’t spend so much time dealing with social media that you don’t have time to connect with people that are trying to give you money.

Now here’s my take on this. I am not going to go so far as to say I won’t do business with anyone that insists on using social media as the primary point of contact. However, I will hesitate if you expect me to discuss private matters on a public forum. At the very least, you should have an email address that I can contact you at. Some business dealings should be private, especially if you are working on something that you want kept a secret until you are ready to unveil it (like a product launch). Also if your only means of communicating with your clients is social media, what happens when the site goes down? The point I’m trying to make is that you have no control over social media. You do have control over your inbox. Social media is definitely a good tool for publicity, but don’t rely solely on social media for business communication. You don’t want to rely so heavily on social media that if the site you’re using goes down, you’re out of business.

This post was inspired by this post on Facebook: https://www.facebook.com/EmpowerMeCorporation/posts/10152130283611164