Podcasting is one of the internet marketing tools that anybody can use for building lists. A podcast is a free audio or video series, sort of like a TV or radio show that you can download and watch or listen on your computer, iPod, or mobile phone.
The advantage of podcasts over radios is that you do not need to listen to a certain show the moment it airs. You can simply download the show and play it to your device whenever you want.
You can listen right from your PC or put it on an MP3 player. You can also burn it to a disc and listen to it in your car while you are driving to work.
Therefore, if you provide interesting and great content in a podcast, people will want to listen to it.
Podcasts work because a large percentage of the population are what we call auditory learners, who learn by listening. They do not want to read your website. They would rather hear your voice, and they will be more receptive to it because they enjoy it better.
There is a certain percentage of people who would rather listen to you than read. It saves them time since they can do it while they are cleaning the house, driving, or running.
A podcast is you talking into a mic, recording a discussion or just recording yourself, then turning it into an MP3 file, uploading it, and then delivering it through an RSS feed to your potential audience.
Therefore, in conclusion, a podcast is merely a different way of delivering audio content.
Whether you have a list previously and you want to increase your listeners, or maybe you are new to list building, you can put podcasting into your pool of online marketing tools. Expand your reach and include people who want to listen rather than read and you can watch your business and your list grow.
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