I’m a member of a lot of business related Facebook groups. That’s a good way to connect with people that are interested in what you are interested in. One of the groups I am involved in, Atlanta Women Entrepreneurs is extremely active with people asking lots of business related questions. I have to sometimes pull myself away from the group’s page or I’ll spend all day on there helping out with this or that question related to small business. One question made me want to write a blog post so I didn’t crowd the group or take over the conversation. So here’s the question that started it all (I will also link to the person that asked the question as well as the person that answered the question):
Any advise on how to grow my mailing list (so it will hopefully grow my business)? I currently have an online bookstore for african american children, but I can’t seem to figure out how to drive traffic to my site or to get those who visit my site to at least sign up for the e-newsletter. Any suggestions?
Twanna Gill, www.mochakidsbooks.com
Twanna, you have asked a very legitimate question. List building is extremely important for any online business. Many people say that “the money is in the list”. Now the question is how do you address your list. That is just as important as how you build the list. Here are some suggestions given by fellow members:
Adrienne Jackson, http://www.facebook.com/agie18, had this to say:
Try forming “partnerships” with other business owners that have websites or blogs that are geared towards parents/ children and ask if they would be willing to include your logo with a hyperlink to your website.
Tashay Davis of Shay’s Trinkets added this to the convo:
Also, do you participate in school fairs/events. A table at these events would be great for advertising. Additionally, I don’t think it a bad idea to partner with some of these direct sales folks like Usborne Books, you probably have something unique that they can offer their customers and you can work out some kind of deal.
Samantha Gregory, http://facebook.com/sagregory
had this to say:
Offering a free report or short ebook would help. People want to know “what’s in it for me” before they readily give their email address.
And Brandi Starr, http://facebook.com/CassiusBlueCo had this to say:
You want to have multiple ways of capturing email addresses. Free reports, tools, other info that they have to subscribe in order to download. You can also run a small contest to collect addresses. Social media is a great way to make connections. Get your twitter account active and post info that would be useful to parents. As they start to know (and love) you they will pay more attention to what you are sharing. And finally in attending the events don’t just hand out a bunch of cards make sure you have a way to capture their information. A subscrib(e) [my edit] list, fishbowl contest, something so you are actively collecting data.
And here’s my two cents about list building…
You have to stick with it. Use both social media and your web properties to build your list. You can use social media to make cold contacts your warm market. People will be more likely to pay attention to your marketing messages when they feel they know you. As Dea Win of Pretty Girls Rock Dresses http://www.prettygirlsrockdresses.com so plainly stated:
If I don’t know you and I keep getting emails from you I consider you a pest. The goal is to make your consumer fall in LOVE with you; when someone falls in LOVE with you they will seek you out. 🙂
Well that’s all I have to say for now about list building. Also be sure to check out my other post about list building by clicking on the words list building in this paragraph.