Today I speak with Miriam Slozberg about Klout. She’s written a book giving you tips about what it is and how you can get it.
Take it away Miriam.
Me: Briefly explain what Klout is and why it is important.
Miriam: Klout is a company based out of San Francisco that provides social media analytics to measure someone’s influence across major social networks such as Twitter, Facebook, Google Plus and LinkedIn. Klout measures your network size and more importantly how well others in your network respond to your output. Klout measures your engagement with others and if it is high, you are considered to be influential online. The reason Klout is important is because what you do online spills over to your offline world considering that social media is prevalent now and that will continue on. If you are in the marketing, social media, SEO, coaching, writing field or if you are a business owner and professionally working with the public, having a high Klout score is very important. This could be a huge determining factor on whether or not you are given to speaking and guest blogging opportunities. If you are seeking a job in any of those fields, a big determining factor as well is your score in conjunction of your past experience. Having a high score can get you extra nice bonuses such as free hotel upgrades, meals, and other great free or discounted products. Not to mention if you are a business owner, in a matter of time, sooner rather than later, potential clients and customers will be looking at your scores (if they are not already) to see how engaging you truly are.
Me: Discuss what a reader can expect to learn as a result of reading your book.
Miriam: What the reader will learn is what Klout’s true purpose is since there is a lot of judgmental attitudes about it from those who do not understand Klout. I write up reasons that having a high Klout score is beneficial as well as write ups from others who have high scores, explaining how having a high score has benefited them. I also teach others what they can do to improve their social media tactics in a basic way and talk about what others in their networks are looking for from them that will make them more inclined to interact with them.
Me: What is the most important thing one can do to improve their Klout score?
Miriam: People need to know how to use social media in a proper way and understand effective methods that will encourage others in their networks to interact with them on a regular basis. I cover the basics of what needs to be done in order to be successful with social media which will increase anyone’s Klout score.
Me: Who can benefit from reading this book?
Miriam: Anyone can benefit if they have a reason improve their social media online activities but it is essential for anyone in the marketing, SEO, social media (and many social media consultants are not getting this), coaching, writing, web design or any field where the public is dealt with on a professional basis. It is also a must read for business owners. Even if they don’t have time to manage their own social media, if they hire a consultant or manager to take care of their social media, they will know what to look for in a good social media manager.
Me: Where can we get a copy of your book?
Miriam: This book is available on Amazon at: http://www.amazon.com/Secret-Social-Media-Rankings-ebook/dp/B009SZ2RV8/ref=sr_1_14?ie=UTF8&qid=1354596504&sr=8-14&keywords=klout or by clicking on the icon below:
Me: How can readers connect with you online?
Miriam: They can connect with me on http://xeeme.com/MiriamSlozberg
Disclaimer: I was compensated with cash for this post.