Here’s another gem from my friend, Mitch Mitchell. This time he’s giving information about something all business owners have to do to grow their business-market.
Take it away, Mitch…
As a sole proprietor, I can honestly tell you that I have tried every way I can think of to market my business. I’m sure you have also, but just in case you haven’t let me go through the different ways that you can try to market your small business.
1. Direct Mail. There are three ways that you can do direct mail. You can either create a sales brochure yourself or have someone create one for you and mail that. You can write a marketing letter, put it in a bunch of envelopes, and mail those out. Or you can go the postcard route, which can save you a lot of money, but doesn’t really give you enough room to tell anybody what you do. Now, if what you do is a general service such as lawn cleaning, making pizza, or fixing cars, you could probably get away with a short marketing pitch and an image. But if you do any complex services, a postcard won’t do you justice.
2. Email. Email offers you the ability to send out one letter to a bunch of people at once. Your marketing message doesn’t even have to be all that long in the letter. You can write one or two lines, add a link, and then send it out and hope people click on the link. If you use an autoresponder, you can even track who’s clicking on your links. The downfall is threefold. One, you have to find all those e-mail addresses and put them in individually. Two, if you sent out to many e-mails at once your host might think you’re spamming, and it’s a strong possibility that at least 25 to 50% of the people you send an e-mail to will either have your e-mails show up in a spam filter or be rejected as spam if you’ve never written those people before. Three, you could end up getting a whole lot of those e-mails back as either being rejected because of spam or because the e-mail address is no longer work.
3. Phone calling. Depending on what you do, picking up the phone and calling prospects might or might not be a good option. There are some professions are picking up the phone and making the calls yourself don’t look very professional. For instance, you wouldn’t expect lawyers to be making prospect calls. And, if you’re not a professional salesperson, you can get frustrated pretty easily when you keep getting a lot of answering machines, hangups, or people who keep saying no.
4. Social media. If you’re only marketing online, there are many outlets that you can try to market yourself through. You can add a blog to your website. You can try to advertise yourself on places such as Twitter or Facebook. You can join professional networking sites like LinkedIn. You can join online forums. If you go this route, you need to plan the time that you’re using these things, because it’s easy to lose track of time and waste your whole day.
In short, there is no one best way for making contacts for everybody. You have to choose what you believe works in your industry, and what your comfort level is in doing whatever it is you do.
Okay it’s me again.
Mitch gave some awesome advice concerning marketing your business. Try some of these tips and see which ones work for you.
If you want to hear more from Mitch, be sure to visit him at one of his blogs located at the following links: