This is a little different from the normal type of post I make. This is for my fellow workaholics that may be reading this post. This is a holiday weekend for most people in the US. Take some time for yourself this weekend. Even if it’s just an hour. Find some time to pause. It’s easy to fall into the trap of, “Oh I have to work on my business every free minute that I have.” While it is true that you do have to invest time in your business, if you don’t take care of yourself, you will burn out.
Want to know what keeps a lot of writers from charging what they’re really worth?
It’s that all-too-common belief that ‘I am not a sales person.’ Combine that with a healthy dose of ‘It’s rude to discuss money’, and you can see why it’s just easier to keep your rates low.
It’s time to think of your services from a different angle. Not only will you see things in a clearer light, but selling suddenly won’t feel so salesy.
Here’s how traditional pricing discussions go:
You talk to a potential client, and you explain what you can offer, how your coaching or service works, what he or she can expect (how many calls/emails, phases of work, length of contract), etc. And then you say, ‘My rate is $XXX.00.’
Your client either says yes, no or (the kiss of death) maybe. Here’s how you can make this conversation turn into a yes more often.
Focus On Your Potential Client’s Goals.
Your client is looking for a writer for a reason. Ask your potential client what she plans to accomplish as a result of using your services. Once you know this information, focus on what they will achieve as a result of using your services.
It might just be the most stressful decision you ever have to make: how to set your rates.
You’ve got the competition to consider, your own skill set, what you perceive to be your skills (yes, this is different from the former for most of us), what your market will pay, your location, and a host of other variables. Working it out can feel like a hurdle you can’t quite get past.
Of course, there are some strategies you can employ. You can just pick a random price that you like. You could also decide what you want to make per month and then figure out how much you need to charge per piece to get to that number. I have a calculator that can help with this on my site at www.writerresourcesite.com.
But what about all those other questions? Creating a solid pricing structure requires you to do a little more digging. So with your starting number in line, take a look at:
This is going to be a brief post. It is just something that I wanted to get off of my chest. So I saw a post on Facebook asking people what they would do if Facebook or Twitter ceased to exist. I would be absolutely upset if Facebook ceased to exist because a lot of the friendships I’ve made, I have made because of Facebook. I would not be able to keep in touch with my family that lives in different states. It would just be awful.
I’ll admit it. I was once one of those, “Oh you must blog x many times a week to be a successful blogger.” I tried to blog daily. That didn’t work. I tried blogging three times a week. That didn’t work. So now I’ve come full circle and I am going back to blogging once per week. I would much rather be able to give you meaningful posts than to feel forced to throw something together just so I can say that I have a blog post put up. Now if you are one that can blog more than that and not lose the quality that your readers have come to expect from you, then, by all means, blog away. Just don’t feel pressured to blog a certain number of times per week because some expert has said so. My advice: Find a schedule that works with your lifestyle and stick to it.
For some reason, the smart folks at Facebook seem to think that we want our newsfeed to be on Top Stories instead of most recent. They are sneaky and will change your settings to Top Stories even if you have it set to most recent. They do this several times a day. So here is how you change your settings to Most recent if you find out they have changed your settings AGAIN. These instructions are for the desktop site. I haven’t figured out how to do it on the mobile app yet. I’ll make another post once I figure that one out.
As a small business owner, you may be tempted to bend your rules a little bit to get clients. That is not a good idea. People talk. If you do one thing for one client and then try to do something different for another client, people will notice. You don’t want to get a reputation for being flaky. Now will you lose some clients because of your policies? Perhaps. But that just means that that particular project wasn’t a good fit for you. That doesn’t mean you won’t get other clients. You will. There will be people that will be glad to abide by your rules. Just be patient and continue to stick to your guns. The people that decide they don’t want to do business the way you do are just helping you keep your calendar clear for the people that will follow the rules you have already set forth. Remember, you set these policies in your business for a reason. Be firm. Don’t back down just trying to get a client. You will wind up regretting it in the long run.
As more and more women decide to start a business, it gets harder to stand out among other female entrepreneurs. However, it can be done. Here are a few suggestions to get you started.
Utilize Social Media
Social media can be used for so much more than keeping in touch with friends and family. Create pages for both yourself and your business on multiple social media sites (Facebook, LinkedIn, Google+, etc.). Then, share content that shows off the things that you have to offer. Be sure to highlight ways that you are different than your competition. For example, if you’re the only day care service in your town that also provides transportation, be sure to bring that up in your posts.
So I have been experimenting with different ways to earn money using your smart phone. One of the apps I came across was fronto. Basically you get points every time you unlock your phone. As far as I know, this app is for Android devices only. Here is a screenshot so you know that you are downloading the correct app.
I got enough points to get an Amazon gift card and to cash out for some paypal money. Here is the payment proof for the paypal.
This post has been on my mind for a while. It has just taken me a while to sit down and write it out. Today I’m talking to you about customer service. I know it’s not a very sexy topic, but it needs to be discussed. In today’s competitive marketplace, you need every advantage you can get. Having good customer service is one good way to distinguish yourself from your competitors. Here are some things you can do as a small business owner to make sure your customers have a good experience.
Own your mistakes.