Top 5 Marketing Mistakes

The Internet is a vast place of infinite resources, which can be used to your advantage when promoting your online business. But there a lots of mistakes to be made as well – and when you’re eager to get started, it’s easy to fall victim to these and other marketing mishaps.
Not having a target market – This is perhaps the biggest mistake a new business owner can make. You absolutely must know who your market is before you can successfully build your business. If you go into it thinking that you can serve everyone, you will be sadly mistaken, as many owners of failed businesses can tell you. Narrowing down your niche and finding out who can really benefit from your services will make it much easier to create content to meet his or her needs, advertising that speaks to your audience, and other tools to attract visitors to your site.
Following the “Next Big Thing” – There are always going to be new products that promise overnight success, a million dollars in your bank account, and a lifetime of success. Your bank account will suffer if you fall for this, and it won’t do your site any good either. Everything sounds great, but if you allow yourself to get distracted with a new site or hot new product, your traffic will suffer.
Customer overkill – Marketing to your audience is one thing. When you are sending out 10 emails a day each with a different offer or call to action it will most likely turn them off and send them searching for the unsubscribe button. Interacting with your customers is important, but make sure you’re doing more than just making offers.
Poor website design – Your website is your storefront. If it looks bad when customers arrive, they will most likely write you off as someone they don’t want to do business with. You will be projecting an image that you don’t want. Remember, your website design is the first thing people see when they arrive. If you aren’t skilled in design yourself, it would be well worth the money to have someone do it for you, or simply choose one of the hundreds of professionally designed templates available. Many of them are low-cost or even free, so you don’t have to settle for a poorly designed website.
Relying on a single type of marketing – You need to keep an open mind when marketing your business. You may have found one technique – such as blogging – that you like and plan to use over and over again. However, it’s not a good idea to focus all your time and energy on one area. Things change, and what once worked well may stop performing, so it’s a good idea to always be testing out new marketing plans.

Give Credit Where Credit’s Due. It’s Ok To Compliment People You Don’t Like.

memilitantI’m going preface this by saying I am certainly not a member of the Beyhive. Like not at all by any stretch of the imagination. So when Beyonce broke the Internet by releasing her new single ahead of her Super Bowl performance, I put it in my to check out when I had a spare moment file. I saw the halftime show and it was awesome. I rewatched it today so I could really analyze it. I see why certain people were calling the song and her performance racist. It was most certainly not racist at all. It just wasn’t for white people. Sorry, Not sorry. The lyrics in this song are so motivating. “I just might be a black Bill Gates in the making.” What’s racist about that? What’s racist about Beyoncé encouraging other Blacks to do better for themselves financially? One of her “formations” during the Super Bowl performance was a clear shout out to Malcolm X. Don’t believe me? Just watch it again on YouTube. This song was clearly a love letter to Black Americans. Not to mention she’s even proud of her Southern heritage. Now what does this have to do with the title of my post? Well I mentioned that I’m not a Beyoncé fan, right? Even though I’m not a fan, I can still recognize good music when I hear it. I can still go on record and compliment her. Not to mention how brilliant her marketing is. She announced her world tour right when her target market will have disposable cash to spend on tickets. Amidst all of this controversy and attention, I’m sure those tickets will be gone quicker than hot sauce at Popeye’s. If you can’t find something nice to say about someone else unless you like everything they do, that is a sign of immaturity.

Do You Have A Marketing Plan? Without A Plan, You Won’t Achieve Your Goals

marketingplanMany small business owners start a business without any thought to how they are going to promote it. If you watch South Park, these business owners are like those underpant gnomes. The gnomes knew that if they stole underwear, they could make money, but they didn’t know how they were going to make money.
Here’s the clip from the episode for your viewing pleasure:

If this sounds like you, don’t fret. I have a special report to share with you from Thrive Hive that includes 6 sample marketing plans (they do ask for your email address). I’ve read the report and these are some solid plans. This report includes plans for each budget. Check it out today by going to: http://thrivehive.com/sample-marketing-plans

Get Help With Those New Year’s Resolutions

If you have made a bunch of resolutions for this year, this is the perfect event for you. The Self Improvement Giveaway is where a bunch of business owners have gotten together to give you gifts to help you achieve your goals this year. I even have a gift in there. My gift is 2 special reports designed to help you learn about private label rights and one article with PLR rights. There are hundreds of gifts in this giveaway. Mine is on page 35. Just go here to get to the gift.


Happy New Year! Tips To Accomplish Your Goals This Year

A new year brings new goals and resolutions for most people. I don’t make New Year’s Resolutions. I just keep plugging away at my long term plan. For those of you that have made new goals for this year, here are some tips to help you stay on track.

Find an accountability partner.
When you’re trying to do something new, it is helpful to find someone that will help you stick to your new plan. Whether your goal is to lose weight or to be more focused, a good accountability partner will help you on those days when you just don’t feel like doing anything.

Small Business Owners-Follow These Tips To Avoid Holiday Stress

While the holidays are supposed to be a time of joy, for some people they can induce stress. Depending on what business you are in, this could be the busiest time of the year for you. Conversely, your business could be exceptionally slow this time of year. In addition to business worries, you have the traditional holiday expectations to fulfill. It can be pretty overwhelming. So here are some tips to help you reduce your stress levels during the holiday season.

Don’t Kill Yourself Trying To Make Everything Perfect

Freelance doesn’t mean free or cheap. #FreelanceIsntFree

I am pretty sure I have written about this topic already. However, the Freelancers Union has launched a campaign to pass legislation that will offer freelancers some of the same protection regular workers receive. If you visit their website, you can read more about the campaign. I myself have been approached by other business owners who want me to do work for free. This happened just last week! Here are some tips I have to avoid falling into this trap.

Insist on partial payment up front.

The Power Of Promises: Learn How To Keep Promises You Make To Yourself

From time to time small business owners like to reflect on the past. Some do it during holidays. Some do it on their birthday. Some do it on the anniversary of when they opened their business. Some small business owners like to set new goals when they are reflecting on the past.

Here are some of the goals or promises that people make to themselves. “I’m going to make the new year my best year ever”, “I’m finally going back to school to get my degree.” “I’m not going to work so hard”, “I’m going to finally get my health back.” “This is the year to pay off my debt.”

Small Business Owners-Don’t ever give up.

I decided to simply write a motivational piece today. It’s really simple. Don’t give up. I know sometimes we set lofty goals for ourselves. Sometimes life gets in the way and we miss deadlines we have set for ourselves. It is easy to get down in the dumps when this happens. Don’t give up! You never know who you are helping. Many people won’t come forward and tell you how much what you are doing means to them. I have seen too many instances of this happen. I’ll be ready to pull the plug on something and right when I am ready to pull the plug, something wonderful happens. So that’s my simple message for today. Don’t quit.