Customer Lifetime Value – The Key To Maximizing Your Profits!
By Larry Lim
The greatest asset to your business is your Customer,
specifically, your Customer Lifetime Value.
In my many years in Sales and Marketing, I’ve met many CEOs and
business owners who don’t have much clue as to what Customer
Lifetime Value is, much less its importance and the impact it
has on their bottomline. To most of them, what matters most is
to increase revenue by continuously acquiring new one-shot