I know there have already been lots written about deal sites such as groupon. I just want to remind you to PLAN before you put up a deal on a site like groupon. This can be a chance for your business to shine or it can be a chance to ruin your reputation with new clients. Be sure you have enough staff on hand to handle the increased business. Make sure that you are clear on the terms of your deal and how it can be redeemed. You don’t want to wind up like Posh Nails getting bad publicity because you treated your groupon customers poorly. Remember that people don’t have to take poor treatment lying down. They can retaliate by reporting what you did to them like this blogger did here: http://mommytalkshow.com/product-review-2/i-want-a-refund-from-groupon-after-posh-nails-spa-in-buckhead-treated-me-this-way/. In this day in age you don’t know who has thousands of twitter followers or hundreds of friends on Facebook to either rave or rant about you to.
So you’ve taken the plunge and finally started that self hosted blog. Wonderful! You’re already ahead of most of your competition. They are still trying to decide if they should start a blog. There are some things you need to know in order for your blog to be the success you want it to be. Learn these tips now as it will save you headaches later on. The rest of this article will give you tips on how you can be successful at blogging.
In my last post I wrote about the misfortune that befell a company called Boner’s BBQ. A small group of 100+ managed to get negative coverage in traditional media regarding this story. This speaks to the power of having a tribe of followers behind you. How do you develop this tribe? The best way is to join a group of people that share your beliefs and start building a relationship with them. This means that you share what they publish. You have conversations with the people in your potential tribe on twitter and Facebook. This process will take time, but if done right, you’ll build a close knit group of people that will be happy to share what you publish.
One of my good friends, Carlton Flowers, posted a podcast about organic vs. Inorganic Twitter List building. Of course I had to respond with a blog post about the topic. Here goes…
First of all, I need to explain what I mean when I say Organic and Inorganic.
Organic basically means you build your list manually. In other words, you seek people out based on a common interest or geographical location, follow them and then hope they follow you back.
Inorganic is when you buy one of those programs that promises to give you x number of followers a day and automatically follow those people back.
Since I decided to stop doing automatic direct messages, I had to come up with another way to give my followers the free twitter guide I’ve been promising. So what I decided to do was to place the guide on this blog. That way I can just tweet the link to the blog. This guide is the same exact guide that I read when I first joined Twitter. It helped me. I hope you get something out of it too. Good luck to you and Happy Tweeting! Just click on the link below to get your free twitter guide. No opt in is needed.