I know a lot of people were running special offers during Thanksgiving weekend and on Cyber Monday. I personally decided not to run any specials during that time because I felt like it would be unfair to my clients that paid my full rate during the other times of the year. Plus I’m not totally convinced that Black Friday shoppers become regular price shoppers during the rest of the year. So that’s why I didn’t run any Thanksgiving specials. Will I run any specials during Christmas? Maybe, but they will be for current clients only as I think that’s only fair.
Females are running small businesses at high rates lately. Perhaps it is the fact that the job market is less than favorable right now. Maybe it is because companies are expecting people to work more hours for less pay. Maybe it is because women are tired of spending all those hours away from home while someone else raises their children. Whatever the motivation, women are becoming small business owners more and more frequently. Here are some tips to help women run successful small businesses.