As more and more women decide to start a business, it gets harder to stand out among other female entrepreneurs. However, it can be done. Here are a few suggestions to get you started.
Utilize Social Media
Social media can be used for so much more than keeping in touch with friends and family. Create pages for both yourself and your business on multiple social media sites (Facebook, LinkedIn, Google+, etc.). Then, share content that shows off the things that you have to offer. Be sure to highlight ways that you are different than your competition. For example, if you’re the only day care service in your town that also provides transportation, be sure to bring that up in your posts. Read more... (461 words, 0 images, estimated 1:51 mins reading time)
This post has been on my mind for a while. It has just taken me a while to sit down and write it out. Today I’m talking to you about customer service. I know it’s not a very sexy topic, but it needs to be discussed. In today’s competitive marketplace, you need every advantage you can get. Having good customer service is one good way to distinguish yourself from your competitors. Here are some things you can do as a small business owner to make sure your customers have a good experience.
Own your mistakes. Read more... (313 words, 0 images, estimated 1:15 mins reading time)
Today’s Fantastic Finds post is actually an infographic. This infographic lists tips small businesses can use to boost sales during the holidays. Enjoy.
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