Learn Small Business


How to Get Maximum Exposure with Local Online Business Directories

One of the amazingly simple ways to drive traffic to your website and ultimately to increase sales and profits is to register with local online business directories. There are essentially three big players when it comes to local search, and they hold the market share. Let’s take a look at them in detail.


How To Make Your E-book a Bestseller

Planning, writing and creating an e-book can be a labor of love. At the very least you want your efforts to result in good sales however with a few steps your labor of love can rise above good sales and achieve bestselling status. Your eBook can have great sales, here’s how:

1. Make sure your e-book provides a benefit. The very first step, and often the step that takes the longest is the research phase where you analyze your audience and potential book topics. In addition to your book needing to provide a benefit to your audience, a bestseller provides a benefit that is in high demand, even though sometimes people don’t know they want it until they see your book.


How to Keep Your Mind and Body Healthy

As a business owner it’s so easy to lose focus on your health and to put all of your energy into your business. Unfortunately, when that happens your business often suffers. A healthy mind and body is actually much better for productivity, inspiration and motivation than expending all of your energy on your business. Here are seven tips to keep your mind and body healthy.

#1 Laugh. Laughter really is the best medicine. Make it a priority to spend time with friends and family who make you laugh, and take time off just to do the things you enjoy doing.


How To Improve Your Website Credibility

When it comes to convincing or motivating purchases you can’t go wrong with credibility. When you’re believable and trustworthy, people will trust you and be more inclined to make a purchase. Because you’re an internet entrepreneur, your website has to do much of the talking for you – your website has to demonstrate credibility.

Nine Ways To Improve Your Website Credibility

#1 Cut the hype. Make sure the claims and promises you make are backed up by evidence. Evidence can be in the form of testimonials, raw data, facts and statistics or reviews. Always back up your promises and claims and if you can’t back them up, don’t make them. Consumers are too savvy to buy into it.


How to Get Over Time Management Procrastination  

One of the biggest challenges to being self-employed and owning your own business is getting over time management procrastination. It’s just so easy when you’re the boss to let things slide until it’s an emergency and you must absolutely get the task done. Here are a few tips to get out of this habit and start being productive today, not tomorrow.
Challenge yourself to something achievable but challenging. Sometimes we procrastinate because the task seems too large to manage. For example, you have an information product to create and just don’t know where to start. Rather than putting “create information product” on your task list, break the project up into several smaller steps. The first one could be, “Outline information product” or “Choose title for information product.” These smaller, more attainable goals are easier to accomplish and don’t feel as if they’re looming over your head.


How To Develop a Media Kit That Sells

The ability to sell advertising space on your website or in your newsletter is a profit generating tactic that fits many business models including affiliate marketing and information marketing. If you’re looking to make a little extra advertising money from all that traffic you have coming to your website then the first thing you’re going to need to create is a media kit.

What is A Media Kit?


Give Up Perfection to Become a Happier You

Perfectionism can rob you of your self-esteem, undermine your relationships, and keep you from enjoying life. It’s often a lifelong habit that is hard to break, but a little bit of effort can go a long way toward changing the perfectionist pattern. Here are some tips if perfectionism applies to you:

1) Weigh the cons. List all of the ways in which your perfectionism is hurting you, your family and friends. This exercise will help motivate you to make a change.


Four Ways to Deal with Stress

Stress can wreak true havoc on your life, both personally and professionally. Symptoms of extreme stress can take both emotional and physical forms.

Some common physical symptoms include aches and pains, diarrhea or constipation, nausea and/or dizziness, chest pain, rapid heartbeat, loss of libido, and frequent colds. Emotional symptoms may include moodiness, irritability or short temper, agitation or inability to relax, feeling overwhelmed, a sense of loneliness and isolation, and depression or general unhappiness.

When feeling overwhelmed by stress, it’s important to try to identify specific stressors and to examine how you cope with them. You can then work to avoid, alter, adapt to, or accept the stressors in your life.


Expand Your Opportunities by Thinking “Outside the Box”

Do you ever think, “I wish I’d thought of that?” Chances are you have. We have all from time to time recognized a great idea for its value, and of course wished we’d been the one to have the idea. The truth is, you can have great ideas of your own. All you have to do is think outside of the box.

What does outside-the-box thinking mean?

Inside the box is where we live 99% of the time. It’s where the rules are. It’s where our habits, beliefs and limitations keep us. Inside the box is safe because it’s what we know. We can therefore predict with a certain level of certainty, the potential success of any thought or action inside the box.


Every Subscriber Counts

You’ve heard the term that the money is in the list. However, many business owners take that to assume that the bigger the list, the more money they’ll make. This may be true, yet what may be more important than having a large opt-in list is using it well.

If you have a list of 1000 names and 10% of them become customers, that’s great – that’s 100 customers. Yet if you have a list of 250 names and 50% of them become customers because you’ve taken extra measures to make sure they’re treated well, then that’s even better. That’s 125 customers and a group of loyal and valued subscribers.