Learn Small Business


Easy Ways to Make the Most of Your Content

Content is one of the most valuable assets of an internet marketer. It therefore makes good sense to make the most of your content, to repurpose and reuse it in as many ways as possible. Here are a few easy ways to make the most of your content.

1. Article marketing. Articles that are published on your website for search engine marketing purposes can be rewritten and used for article marketing purposes. The rewriting process is simply a matter of changing the content by changing the words used, not the overall concept or information in the article. There are tools online that you can use to ensure your ‘rewrite’ is considered ‘original’ by the search engines. Content can be rewritten by you, a virtual assistant or outsourced to a writer for a nominal fee.


Easy Tips to Make Your Direct Sales Parties More Fun 

When people attend direct sales parties, they have certain expectations. There’s probably an expectiation to have a good time. However, you can go further than that. Here are a few easy tips to make your direct sales parties more fun, to make sure everyone has a great time.
1. One great way to get the party off to a fun start is to host a contest to get people talking and mingling. For example, if you’re selling makeup, you can have a “name that lipstick” contest to see who can come up with the most creative or interesting name. If you’re hosting a party for home goods, you could choose one of those items whose job isn’t apparent and hold a contest for people to guess what the item is used for. You can also fill a jar with money, ask people to guess how much is in the jar and give them the jar as a reward – a jar full of money will put anyone in a good mood!


Don’t Let Criticism Stop You From Achieving

There’s a saying that says if you’re not receiving criticism, you’re not trying very hard. Criticism comes in many forms and from many directions. There are of course two ways to handle criticism; you can let it derail you or you can deal with it. Here’s how to deal with criticism effectively.

Step One: Take a deep breath and adjust your perspective.

It’s easy to get defensive and to automatically feel attacked when you receive criticism. However, if you can adjust your perspective as you’re receiving the negative feedback, it’s easier to actually hear what the person is saying.


Creating Emotion Triggers through Copy

Sales copy has a single purpose, to motivate the reader to take action. That action could be to make a purchase, though it may also be to motivate an inquiry, to inspire a click-through or to generate a subscriber. Regardless of the ultimate goal, using emotions to motivate action is a great way to increase your conversion rate.

We buy for emotional reasons, plain and simple. We justify our purchase based on logic but the initial purchase is always triggered by emotions. We want to feel better, look better, be more respected, and a whole host of needs and desires. It’s your job when you’re writing your sales copy to tap into these needs and desires with emotional copy.


Mouth-Watering Copywriting Tips

Top-notch copywriters spend decades honing their skills to become sought-after experts. And what they know and can do can make you wealthy. That being said, there’s a lot to say for doing it yourself and if you know a few tricks of the trade, there’s no reason why you can’t achieve the same conversion rates from your own copy, and save money hiring the pros.


Common Mistakes to Avoid for Successful Blogging

Blogging is easy, right? Yes, for the most part, blogging is easy. However, on the way to achieving your blogging goals, there are mistakes many new and even experienced bloggers make. Here are the most common mistakes to avoid for successful blogging.

#1 – Not publishing often enough or not publishing regularly

If you want to build a community around your blog, the key is to create content on a regular basis. People like to subscribe to their favorite blogs and make reading them part of their daily or weekly habit. If you’re not providing enough content to satisfy their habit, meaning at least one new post a week, then you’re likely going to lose readers. Additionally, more posts boosts search engine results.


Challenge the Mindset

One of the key factors most successful people attribute to their success is their mindset. Our fears, limiting beliefs, negativity, and lack of confidence can all prevent or hinder us from achieving our greatest dreams. However, challenging your mindset may be the greatest achievement of your life. Here’s why you want to challenge your mindset and some food for thought.

Do you fear change?


Building Your Freelance Portfolio

Your freelance portfolio is perhaps on of your biggest selling points. Depending on the type of service provider you are, you’ll want to put a few different elements into it. Here’s a list of some items to include in your freelance portfolio:

Samples – This is particularly important if you are a graphic designer, a writer, or some other type of artist. Clients want to see what you’re capable of. This may include scanned copies of articles or graphics you’ve done for the print industry.


Building Networking Skills in Easy Steps

In today’s economy, a lot of us are looking for work. One of the best way to find new employment is by networking with friends and colleagues. For shy or inexperienced folks, this exercise can be daunting. Here are some helpful tips for developing your networking skills.

1) Create a target list of people to contact and set contact goals. The list can include family, friends, and neighbors; colleagues; professors and alumni from schools you’ve attended; vendors and salespeople; members of organizations you belong to or volunteer with; other professionals (e.g., accountants, doctors, real estate agents, hair stylists); and bloggers and members of online groups and communities.


Affiliate Newbie? – Tips to Get You Started

If you’re looking to build an online business, you can’t go wrong with affiliate marketing. It’s a great way to build an online income and work from home. It’s extremely low risk and it’s easy to learn. Here are a few tips to get you started.

#1 Choose an affiliate niche topic you’re interested in. You’re going to be writing, thinking about, planning and talking your topic for as long as you own your business, so it helps if you enjoy your topic.

#2 Choose affiliate programs that have a solid reputation for: