Learn Small Business


Creating Emotion Triggers through Copy

Sales copy has a single purpose, to motivate the reader to take action. That action could be to make a purchase, though it may also be to motivate an inquiry, to inspire a click-through or to generate a subscriber. Regardless of the ultimate goal, using emotions to motivate action is a great way to increase your conversion rate.

We buy for emotional reasons, plain and simple. We justify our purchase based on logic but the initial purchase is always triggered by emotions. We want to feel better, look better, be more respected, and a whole host of needs and desires. It’s your job when you’re writing your sales copy to tap into these needs and desires with emotional copy.


PLR – A Great Source of Content for Your Online Business

Content is the mainstay for any internet marketer. It boosts search engine results, it provides value to visitors, it establishes you as an authority in your industry, it connects you with your target audience, and content helps you market your products and/or services.

When it comes to creating content, including books, reports, articles, blog posts, and audio and video, there are a few options. You can create the content yourself. You can hire someone to create it, or you can use PLR (Private Label Rights) content. Of the three options, PLR offers some unique benefits.


Ways to Re-Energize Your Home Office and Yourself

When you work from home, it’s easy to fall into a rut. You get up in the morning, get your coffee, head to your office and start your day. It’s easy to lose enthusiasm for the day and thus lose a bit of energy and productivity. The good news is that sometimes all it takes is a little change in your surroundings to re-energize. Here are five tips to re-energize your home office and yourself.


Top Tips to Get Your Articles Read

Writing and creating content for your website is perhaps the single most important marketing and business-building strategy available to online business owners. However, in addition to simply creating content, you want to have your articles read. Articles that are compelling pull the visitor into your website where they’ll continue to search for more valuable content. They will begin to not only remember your website as a source of good content but also as a reliable business.

Here are five top tip tips to get your articles read:


The Importance of Emotional Intelligence in Small Business Owners

Have you ever wondered why some very smart people don’t do so well in business? And how other people with moderate intelligence succeed beyond their wildest dreams? A lot of success has nothing to do with standard intelligence but rather with what’s called Emotional Intelligence (EI). Emotional intelligence, according to Merriam Webster, “describes the ability, capacity, skill or, in the case of the trait, to identify, assess, and manage the emotions of one’s self, of others, and of groups.”


Easy Ways to Make the Most of Your Content

Content is one of the most valuable assets of an internet marketer. It therefore makes good sense to make the most of your content, to repurpose and reuse it in as many ways as possible. Here are a few easy ways to make the most of your content.

1. Article marketing. Articles that are published on your website for search engine marketing purposes can be rewritten and used for article marketing purposes. The rewriting process is simply a matter of changing the content by changing the words used, not the overall concept or information in the article. There are tools online that you can use to ensure your ‘rewrite’ is considered ‘original’ by the search engines. Content can be rewritten by you, a virtual assistant or outsourced to a writer for a nominal fee.


How to Transform Yourself from a Procrastinator into a Highly Motivated and Disciplined Individual

It’s so very easy to want to accomplish things and quite another to actually accomplish them. If you have a list as long as your arm and have procrastinated on every single item, there is something you can do to become a highly disciplined and motivated individual. Really, you can do it. Here’s how:

Transforming tip #1 – Create a habit of success. One of the easiest ways to transform yourself from a procrastinator to a doer is to feel the sweet touch of success. Once you have the bug, you’ll want to continue. Start by setting small goals you know you can achieve. An easy example is exercise.


Don’t Let Criticism Stop You From Achieving

There’s a saying that says if you’re not receiving criticism, you’re not trying very hard. Criticism comes in many forms and from many directions. There are of course two ways to handle criticism; you can let it derail you or you can deal with it. Here’s how to deal with criticism effectively.

Step One: Take a deep breath and adjust your perspective.

It’s easy to get defensive and to automatically feel attacked when you receive criticism. However, if you can adjust your perspective as you’re receiving the negative feedback, it’s easier to actually hear what the person is saying.


Quick Tips for Getting (and Keeping) More Clients

You’re a freelancer and you live and breathe by your clients, right? That makes getting and keeping more clients paramount to your success. Here are five quick tips for getting and keeping more clients.

#1 Ask your clients for referrals. There’s nothing wrong with doing this. In fact, customers are often happy to refer you to others, they just need to be reminded to do so. And, if you can create a referral program where your current clients receive a discount or credit for your services, then all the better.


Smart Ways to Refocus on Your Business Goals

If you find you’ve strayed from your business goals slightly or are simply looking for a way to refocus and recharge, then these tips will help you get back on track.

1 – Write it down. You may have written your goals down previously, but perhaps your situation has changed or you simply need reminding. This is a good time to write your goals down and start focusing on what it really is you want.