Studying the metrics of what you do is a very important part of having a successful business. Without looking at the numbers you really cannot know exactly why you experienced either success or failure. You can make assumptions, but when you don’t have to do that it’s better to use facts to ensure that your efforts aren’t a waste.

* If You Can’t Measure It Doesn’t Exist – When you set goals, they should be something that can be expressed in numbers: clicks, page views, sign-ups, buys and so forth. You can even assign values to conversions so that Google Analytics tells you what a particular conversion is worth to you without you having to leave the system.  Read more… (499 words, 0 images, estimated 2:0 mins reading time)

Okay I know it took me a while to get this post up. I wasn’t really sure what to say. So today I just sat down at the keyboard and I’m just going to post what comes into my brain. What can I say about Prince that hasn’t already been said? I don’t know. I do know that his music was an integral part of my childhood. My mom’s best friend’s daughter is a HUMONGOUS Prince fan. When would go to her house she would either be playing him, Madonna, or Janet, but mostly Prince. My parents were very strict so I would never be able to buy his stuff growing up. They’d have had a fit. But thanks to my friend Seveene, I always had somewhere to go to listen to his stuff. As the years went by, I always seemed to run into a Prince fanatic along the way. When I went off to college, it was my roommate. Before that it was a lady I went to church with. One thing I can say about his music was that it always made you FEEL something. Most of today’s music is missing that.  Read more… (237 words, 0 images, estimated 57 secs reading time)