I know one of the perks of video marketing is not having to write as much. However, it really irritates me when marketers don’t even give me the option of reading their content. I saw this email in my inbox with content that I was really interested in. The content was in video format. I thought, okay no problem, I can just click on the video and watch it. The video was not that long. The big problem that I had was that the video kept stopping. It was very hard to watch. If they would have also provided a pdf file that contained the same info as the video, I still would have gotten the information they were trying to convey. Now I will never know. Moral of this story: Give your potential clients at least two ways to consume your information.