Learn Small Business

The Value of a Good Domain Name

The Value of a Good Domain Name
By Tariq Giaziri

Domain names to the internet are the as necessary as wheels on a car. All websites need a domain name; it is how your website is found on the internet by your potential customers. It is your unique identifier and two organizations can not have the same domain name. Your domain name is not really purchased or bought; it is actually leased for a year to 10 years.


So You Want to Work At Home

So you want to work at home……..

You’ve fantasized about working from home, starting your own
business, and spending more time with your kids and family. You are
not alone, millions of people just like you want to and do.

There are several ways to work from home. Some of the more popular
ways are affiliate programs, direct marketing and starting your own
business. However it is also possible to find employers who hire
people to work at home in various postions such as telemarketing,
sales, teaching, freelance writing, etc. I have spent countless hours
online searching for work at home jobs and even started a community
to list the job leads I have found. (http://www.real-home-employment.com)


Illusion Of The First Time: Keys To Giving A Truly “Live” Performance

Illusion Of The First Time: Keys To Giving A Truly “Live” Performance
Copyright © 2004 Bill Lampton Ph.D.
Championship Communication

When I teach presentation skills to professional people–either
in a seminar or through my personal coaching–I explain the
long-standing theatre phrase, “Illusion of the First Time.”
Here’s the meaning: When an actor performs in a play for the
10th, 100th or 1,000th time, he or she must create the illusion
that this is the first time the actor has said these words, used
these gestures and facial expressions or thought these thoughts.
Superlative actors create this response, no matter how many
times they repeat what they have done previously.


The First Rule of CRM for Financial Services

The First Rule of CRM for Financial Services
By Kelly O’Brien

Things have to change. Cross selling is not going to happen simply by installing new CRM technology. A corresponding movement from a transaction mentality to the underlying CRM principle of focusing on the long-term relationship is required. What does this mean for financial services? Stop pushing products and start building relationships.

The Consumer’s Perspective


Customer Lifetime Value – The Key to Maximizing Your Profits

Customer Lifetime Value – The Key To Maximizing Your Profits!
By Larry Lim

The greatest asset to your business is your Customer,
specifically, your Customer Lifetime Value.

In my many years in Sales and Marketing, I’ve met many CEOs and
business owners who don’t have much clue as to what Customer
Lifetime Value is, much less its importance and the impact it
has on their bottomline. To most of them, what matters most is
to increase revenue by continuously acquiring new one-shot


Smart PR Tactics for Small Businesses

Smart PR Tactics for Small Businesses
By Myrna Greenhut

Use your business library. If you are savvy enough to identify the best media for your primary target audience, your local library or the nearest city library near your very small town has valuable informational tools to assist you at every turn. The librarian is a public resource that your tax dollars pay for anyway.

Having identified your target media, find a PR agency that charges by placement success instead of a standard six months or yearly contract. In that way, you can share the PR burden by supplying the media to be targeted, and pay only for premier hits. Besides, if the placement is impressive enough, you can put it on your website, and get incredible mileage from it.


The 5 Things Great Managers Sense About Their People, Every Day

The 5 Things Great Managers Sense about their People, Every Day
By Martin Haworth

Using all of your senses, to help you test how your people are feeling in your business, is a learned skill. Once you start to use it, your abilities to notice become refined and you have a background sensor working for you, day after day.


Customer Focus-Just 5 Simple Things You Need to Think About

Customer Focus – Just 5 Simple Things You Need to Think About
By Martin Haworth

You can boil down the difference between successful businesses and the rest in how they work with their customers, in just five areas.

So, what does this mean?

  1. What They Want
    Selling what your customers really want is just critical.
    Being on good enough terms with your customers to research, (hey maybe just by
    chatting with them – radical idea, huh?), helps you find out how you can best
    serve their needs.


Money Doubler Madness by Elaine Currie

Money Doubler Madness
By Elaine Currie

After being around in the background for a while, money doublers suddenly became a huge craze on the internet. Forum message boards sported hysterical testimonials like “I Cycled!” and “I Got Paid!”

I wonder if they call it a craze because it only crazy people fall for it. Well, I’m certainly not crazy, on the dull side of sensible I’d say if I was pressed on the subject. I am not given to trusting people and you won’t find me accepting a free lunch.


Organization Tips For Your Home Office

Organization Tips for Your Home Office
By Pat Matson

Isn’t it great to wake up in the morning and, in your robe, toddle into your home office yawning with a cup of coffee in your hands and your hair uncombed? Who’d ever know but you?

Okay, so those are the good parts. The tough parts are that once you get in there, you’ve got to be organized enough to get work done no matter how you’re dressed. So, here are a few suggestions to help along those lines.