Learn Small Business

Offline Classifieds For a Home Business

Offline Classifieds For A Home Business
By Walter Pfarr

Classified ads in the local newspapers are a valuable tool for rapidly lifting any home business to success.

Despite all the major changes the Internet has brought to fruition, people still religiously read local newspaper ads and, more importantly, respond to those that are of interest.

As a work at home business starting out in classifieds, a viable idea would be to focus on snagging as many quality leads as you can. The first thing that a new business–be it on or offline–requires is as many leads as possible.


11 Secrets to Succeed With Your Home Business

11 Secrets To Succeed With Your Home Business
By Michel Golden

1. Your first ultimate start must include written goals and plans. Formulate a plan of weekly activity and be persistent in following it—if you fail to plan, you plan to fail. Sticking to your plan is essential for success.

2.Don’t wait for everything to be exactly right to start…THERE WILL NEVER BE A “PERFECT” TIME! Start now, with whatever you have.

The things you need will come to you as you work toward your goal. You cannot become successful in anything when you’re trying to do too many things at once.


19 Questions to Supercharge Your Business Plan

19 Questions to Supercharge Your Business Plan
By Paul Lemberg

Whether you are seeking capital for your company or are optimizing your business strategy, the most important element – particularly for outside investors – may be your written business plan. You can tune-up and supercharge your plan using this 19-step checklist. When your written plan firmly answers yes to each of these 19 questions, your market/product strategy is in terrific shape plus you increase the odds of attracting investment capital.


Increase Your Ebay Proits the Easy Way

Increase your eBay Profits the Easy Way
By Doug Feiring

Sometimes the simplest things can boost the number of visitors and bids to your auction listings and increase your eBay profits.

Robert G. Allen, author of Multiple Streams of Internet Income, writes, “If you are going to play online, then act like your life depended on it. Embed your web address and e-mail address in your off-line brochures, on your business cards, in every marketing message, and in every advertisement you place.”


The Value of a Good Domain Name

The Value of a Good Domain Name
By Tariq Giaziri

Domain names to the internet are the as necessary as wheels on a car. All websites need a domain name; it is how your website is found on the internet by your potential customers. It is your unique identifier and two organizations can not have the same domain name. Your domain name is not really purchased or bought; it is actually leased for a year to 10 years.


So You Want to Work At Home

So you want to work at home……..

You’ve fantasized about working from home, starting your own
business, and spending more time with your kids and family. You are
not alone, millions of people just like you want to and do.

There are several ways to work from home. Some of the more popular
ways are affiliate programs, direct marketing and starting your own
business. However it is also possible to find employers who hire
people to work at home in various postions such as telemarketing,
sales, teaching, freelance writing, etc. I have spent countless hours
online searching for work at home jobs and even started a community
to list the job leads I have found. (http://www.real-home-employment.com)


Illusion Of The First Time: Keys To Giving A Truly “Live” Performance

Illusion Of The First Time: Keys To Giving A Truly “Live” Performance
Copyright © 2004 Bill Lampton Ph.D.
Championship Communication

When I teach presentation skills to professional people–either
in a seminar or through my personal coaching–I explain the
long-standing theatre phrase, “Illusion of the First Time.”
Here’s the meaning: When an actor performs in a play for the
10th, 100th or 1,000th time, he or she must create the illusion
that this is the first time the actor has said these words, used
these gestures and facial expressions or thought these thoughts.
Superlative actors create this response, no matter how many
times they repeat what they have done previously.


The First Rule of CRM for Financial Services

The First Rule of CRM for Financial Services
By Kelly O’Brien

Things have to change. Cross selling is not going to happen simply by installing new CRM technology. A corresponding movement from a transaction mentality to the underlying CRM principle of focusing on the long-term relationship is required. What does this mean for financial services? Stop pushing products and start building relationships.

The Consumer’s Perspective


Customer Lifetime Value – The Key to Maximizing Your Profits

Customer Lifetime Value – The Key To Maximizing Your Profits!
By Larry Lim

The greatest asset to your business is your Customer,
specifically, your Customer Lifetime Value.

In my many years in Sales and Marketing, I’ve met many CEOs and
business owners who don’t have much clue as to what Customer
Lifetime Value is, much less its importance and the impact it
has on their bottomline. To most of them, what matters most is
to increase revenue by continuously acquiring new one-shot


Smart PR Tactics for Small Businesses

Smart PR Tactics for Small Businesses
By Myrna Greenhut

Use your business library. If you are savvy enough to identify the best media for your primary target audience, your local library or the nearest city library near your very small town has valuable informational tools to assist you at every turn. The librarian is a public resource that your tax dollars pay for anyway.

Having identified your target media, find a PR agency that charges by placement success instead of a standard six months or yearly contract. In that way, you can share the PR burden by supplying the media to be targeted, and pay only for premier hits. Besides, if the placement is impressive enough, you can put it on your website, and get incredible mileage from it.