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Customer Lifetime Value – The Key to Maximizing Your Profits

Customer Lifetime Value – The Key To Maximizing Your Profits!
By Larry Lim

The greatest asset to your business is your Customer,
specifically, your Customer Lifetime Value.

In my many years in Sales and Marketing, I’ve met many CEOs and
business owners who don’t have much clue as to what Customer
Lifetime Value is, much less its importance and the impact it
has on their bottomline. To most of them, what matters most is
to increase revenue by continuously acquiring new one-shot


Smart PR Tactics for Small Businesses

Smart PR Tactics for Small Businesses
By Myrna Greenhut

Use your business library. If you are savvy enough to identify the best media for your primary target audience, your local library or the nearest city library near your very small town has valuable informational tools to assist you at every turn. The librarian is a public resource that your tax dollars pay for anyway.

Having identified your target media, find a PR agency that charges by placement success instead of a standard six months or yearly contract. In that way, you can share the PR burden by supplying the media to be targeted, and pay only for premier hits. Besides, if the placement is impressive enough, you can put it on your website, and get incredible mileage from it.


The 5 Things Great Managers Sense About Their People, Every Day

The 5 Things Great Managers Sense about their People, Every Day
By Martin Haworth

Using all of your senses, to help you test how your people are feeling in your business, is a learned skill. Once you start to use it, your abilities to notice become refined and you have a background sensor working for you, day after day.


Customer Focus-Just 5 Simple Things You Need to Think About

Customer Focus – Just 5 Simple Things You Need to Think About
By Martin Haworth

You can boil down the difference between successful businesses and the rest in how they work with their customers, in just five areas.

So, what does this mean?

  1. What They Want
    Selling what your customers really want is just critical.
    Being on good enough terms with your customers to research, (hey maybe just by
    chatting with them – radical idea, huh?), helps you find out how you can best
    serve their needs.


Money Doubler Madness by Elaine Currie

Money Doubler Madness
By Elaine Currie

After being around in the background for a while, money doublers suddenly became a huge craze on the internet. Forum message boards sported hysterical testimonials like “I Cycled!” and “I Got Paid!”

I wonder if they call it a craze because it only crazy people fall for it. Well, I’m certainly not crazy, on the dull side of sensible I’d say if I was pressed on the subject. I am not given to trusting people and you won’t find me accepting a free lunch.


Organization Tips For Your Home Office

Organization Tips for Your Home Office
By Pat Matson

Isn’t it great to wake up in the morning and, in your robe, toddle into your home office yawning with a cup of coffee in your hands and your hair uncombed? Who’d ever know but you?

Okay, so those are the good parts. The tough parts are that once you get in there, you’ve got to be organized enough to get work done no matter how you’re dressed. So, here are a few suggestions to help along those lines.


Get Some Discipline

Get Some Discipline
By Elaine Currie

Once you have made the initial preparations for starting up your home business, it is time to think about getting a little discipline. I don’t mean that in any salacious sort of way: we are not talking about chastisement involving pain and leather goods. If you are entertaining this kind of idea, you are not working hard enough. You will have plenty of time for that type of mind wandering when you have got your home business up and running on autopilot. So store away all thoughts of bamboo canes and studded collars and concentrate here for a short while.


The Vanishing Mail

The Vanishing Mail
By Elaine Currie

Am I Just Being Paranoid Or Are The Robots Out To Get Me?

It all started in the early part of the twenty-first century.

In the early days of email we were thrilled with its speed and reliability, far superior to “snail mail” but there’s always somebody who has to go and spoil things for everyone else. In the case of email it was the purveyors of the namesake of a certain pork-based substance. They became such a nuisance that large teams of robots had to be employed to keep them under control.


Struggling to Find Your Niche to Success?

Struggling to Find Your Niche for Success?
By Theryssa Gossman

Every great success story begins when a person makes a
decision to do something or not to do something. They
make a clear decision to make a significant change.

Amidst all the opportunity in the world many people either
become scattered and try to much at once or don’t know where to

So where should people start?

I believe people need to start with themselves. Decide what
you want from this life and what you are willing to give to
achieve that.


new website

I have a new website. The purpose of this site is to be able to teach small business on a broader scale. My ezine, Prospecting and Presents, focuses on low cost ways to promote your business and low cost business ideas. Here I will be able to talk about ideas and opportunities that go beyond the scope of my ezine.