Learn Small Business

Small Business Owners-Stop Being The Best Kept Secret: Showcase Your Expertise With This Planner (Coupon Code)

I’ve been taking  my usual break between my birthday and the 4th of July weekend, so that’s why you haven’t seen too many posts. However, the ladies at Coach Glue forced me to comblack woman leads classe out of my hiatus. They brought back one of their planners, Showcase Your Expertise, so I had to come and tell you guys about it. You may be wondering why it’s so important to show people what you know. It’s really simple. When you’re online, people don’t know you from Eve. People come online making all sorts of claims with no proof to back it up. If you want people to do business with you, you need to show them that you know what you know. They won’t believe you just because YOU say it. This planner will help you. Here’s what the planner covers:

  • Step 1: Identify Your Zone of Genius
    • Exercise: Identify your zone of genius
  • Step 2: Challenge Your Own Assumptions
    • Exercise: Compare your business with your competitor’s business
  • Step 3: Your Story, Your Brand
    • Exercise: Tell your story
    • Exercise: Create your ideal reader avatar
  • Step 4: Update Your Bio with Specifics
    • Exercise: Create or update your professional bio
  • Step 5: A Picture is Worth a Thousand Words
    • Exercise: Organize your photos and brainstorm what type of photos to take/share
    • Exercise: List where these photos are kept and where you will share them
  • Step 6: Brag a Little
    • Exercise: List podcasts you want to be featured on
    • Exercise: List TV programs you want to be featured on (think local and national)
    • Exercise: List radio programs you want to be featured on (think local and national)
  • Step 7: Speak Your Piece
    • Exercise: Find local and national speaking events
    • Exercise: List the event names, organizers and speaker application process
  • Step 8: Gather Testimonials
    • Exercise: Gather names + numbers of clients who might give testimonials
    • Exercise: Automate your testimonials
  • Step 9: There’s More to Life Than Business
    • Exercise: Be more social on social media

So if this is something you can use in your business, you have to purchase it soon! It goes back in the archives after July 3rd. You can even get a coupon code that will allow you to take $20 off of your purchase. The coupon code is 27 and you can purchase your planner by clicking on the words Showcase Your Expertise in this post.