In my last post I wrote about the misfortune that befell a company called Boner’s BBQ. A small group of 100+ managed to get negative coverage in traditional media regarding this story. This speaks to the power of having a tribe of followers behind you. How do you develop this tribe? The best way is to join a group of people that share your beliefs and start building a relationship with them. This means that you share what they publish. You have conversations with the people in your potential tribe on twitter and Facebook. This process will take time, but if done right, you’ll build a close knit group of people that will be happy to share what you publish.