Writing and creating content for your website is perhaps the single most important marketing and business-building strategy available to online business owners. However, in addition to simply creating content, you want to have your articles read. Articles that are compelling pull the visitor into your website where they’ll continue to search for more valuable content. They will begin to not only remember your website as a source of good content but also as a reliable business.
Here are five top tip tips to get your articles read:
#1 Compelling headlines are a must. Your headline is the first thing that your visitor or reader will notice. It must grab their attention by appealing to their emotions, making a promise, offering a benefit, inciting controversy, arousing curiosity or stating something newsworthy.
#2 Your article’s layout is very important. How you present your content may very well be the next most important factor in getting your article read, right behind your headline. Articles that are heavy with long paragraphs are often skipped. Not because the reader isn’t interested in the content, they’re just not interested enough to spend the time reading the article for value.
In general, people tend to skim when they read online, and an article that is difficult or cumbersome to read won’t be read. Instead, use shorter paragraphs, short sentences and formatting like bold type, bullets or numbers, and subheadings to help your reader make a decision to read your article.
#3 Your intro paragraph is next in line in importance to getting your article read. It should be short and to the point, yet still compelling. Your intro paragraph is used to set the stage for the rest of the article. It’s where you let your potential reader know what you’re going to tell them.
#4 Photos, graphics and illustrations come next. For some reason we’re attracted to content with images. Maybe it’s because it breaks up the content or maybe it’s because a few good images can help you tell your story. If you can include relevant images in your content, it will draw the eye of readers.
#5 Credentials is the last tip. Sometimes a website visitor does two things: they read the headline and then they scan down to see who wrote the article and if they’re qualified to talk on the subject. This is particularly important if you’re publishing articles on websites, blogs and ezines that are not affiliated with your business website. Create a bio paragraph that puts you in a good light and boosts your credibility and authority.
Getting your content written is half the job, getting it read is the other half. And in addition to these top tips, it is of course essential that you market your content with a variety of marketing and traffic generation strategies.