Learn Small Business

Why I decided not to run any specials during Black Friday or Cyber Monday

I know a lot of people were running special offers during Thanksgiving weekend and on Cyber Monday. I personally decided not to run any specials during that time because I felt like it would be unfair to my clients that paid my full rate during the other times of the year. Plus I’m not totally convinced that Black Friday shoppers become regular price shoppers during the rest of the year. So that’s why I didn’t run any Thanksgiving specials. Will I run any specials during Christmas? Maybe, but they will be for current clients only as I think that’s only fair.